Senior Growth Marketing Manager

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Paylocity

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 1997

👥 RH Tech

☁️ SaaS

🤝 B2B

💰 $10.000.000 Venture Round - Paylocity em 2008-05

HR Tech • SaaS • B2B

O 412th Test Wing, localizado na Base Aérea de Edwards, é um componente chave da Força Aérea dos EUA dedicado a testes e avaliações aeroespaciais. A unidade supervisiona diversos programas voltados para aprimorar as capacidades de missão e a segurança no setor de aviação militar. Ela desempenha um papel crucial em apoiar os aviadores de Edwards e fomentar a inovação através de iniciativas como a Competição Spark Tank, destacando a educação e o engajamento da comunidade nas áreas de STEM.

Descrição

• Drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies. • Own the analytical and financial planning foundations for digital acquisition, building models that connect marketing investment to pipeline and revenue outcomes. • Guide strategy and planning across paid search, paid social, programmatic, and retargeting to maximize predictable growth. • Identify high-impact opportunities, optimize inbound programs, and collaborate closely with the Finance, Acquisition and Website teams to define investment with growth plans and outcomes. • Anticipate tomorrow’s disruption, tracking how AI-powered search and discovery platforms reshape digital advertising and running structured experiments to adapt our acquisition strategy. • Help Paylocity achieve predictable pipeline growth and maintain a competitive edge in an evolving digital landscape.

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or related field required; MBA or advanced degree preferred • 10+ years of experience in digital marketing with a focus on paid acquisition, growth marketing, or performance marketing. • Proven track record of managing large-scale digital advertising budgets and optimizing campaigns across Google Ads, LinkedIn, Meta, programmatic platforms, and retargeting networks. • Strong background in SMB inbound marketing, with experience using experimentation and data to improve value clarity, intent qualification, and conversion efficiency at scale. • Demonstrated expertise in financial modeling, forecasting, and ROI analysis for marketing investments: Advanced Excel/Sheets skills; expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis. • Familiarity with AI-driven search and emerging digital discovery trends, with the ability to apply insights to acquisition strategies. • Advanced proficiency in analytics and visualization tools (Excel/Sheets, Power BI, Tableau, GA4) and fluency with CRM/marketing automation platforms (Salesforce, HubSpot).

🏖️ Benefícios

• medical • dental • vision • life • disability • 401(k) match • perks that support you, your family, and your finances • career development opportunities