Marketing Strategy Specialist

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🕒 Julho 22

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

💵 $75.000 - $97.500 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Pearson VUE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Pearson VUE é líder global em avaliações baseadas em computador, oferecendo uma ampla gama de exames de credenciamento e certificação para diversos setores. A empresa apoia candidatos e organizações proprietárias dos exames ao disponibilizar recursos, opções de agendamento e adaptações para garantir acesso equitativo às avaliações. Sua missão é potencializar candidatos e enriquecer comunidades por meio da aplicação de exames de alto impacto que validam competências e conhecimentos profissionais, contribuindo para o avanço na carreira e para a elevação dos padrões do setor.

Descrição

• Support the activation, coordination, and optimization of marketing programs for priority audiences and accounts within our Growth Accounts segment • Work closely with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals • Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences • Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements • Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution • Contribute to team best practices by sharing learnings and insights from campaign performance • Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach

🎯 Requisitos

• Proven experience in B2B marketing, demand generation, or account-based marketing • Demonstrated experience executing successful B2B marketing campaigns • Experience working closely with sales teams to build alignment • Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution • Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations • Ability to proactively manage multiple projects and deliver high-quality work with limited supervision • Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar • Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders) • Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels • Experience activating B2B events (industry events, roundtables, etc.) a plus • Spanish or Portuguese language a plus

🏖️ Benefícios

• This position is eligible to participate in an annual incentive program • Information on benefits offered is here