Senior Director, Lifecycle Marketing – Retention

🕒 Março 19

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Pendulum Therapeutics

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

🧬 Biotecnologia

⚕️ Seguro de Saúde

💰 Venture Round em 2023-02

Biotechnology • Healthcare Insurance

Pendulum Therapeutics é uma empresa focada no desenvolvimento de intervenções clinicamente validadas voltadas para o microbioma. Eles oferecem cepas probióticas proprietárias, incluindo a Akkermansia viva, que visam melhorar a saúde metabólica e gerenciar condições como o diabetes tipo 2. Sua abordagem está fundamentada em rigorosa pesquisa científica e em ensaios clínicos, frequentemente em parceria com instituições estabelecidas como a Mayo Clinic. Os produtos da Pendulum são projetados para apoiar a saúde intestinal, reduzir os níveis de açúcar no sangue e melhorar o metabolismo energético, proporcionando soluções únicas para o manejo de preocupações específicas de saúde.

Descrição

• Own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows) • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams • Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers • Establish frameworks to scale automated, segmented and personalized customer journeys • Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement) • Drive automation, dynamic segmentation, content personalization and lifecycle experimentation • Define KPIs and uncover what drives retention and customer value • Translate data into actionable insights and strategies that deliver strong business outcomes • Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs • Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools) • Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals.

🎯 Requisitos

• 8–12+ years in lifecycle/CRM, subscription marketing • 4+ years in senior leadership roles (Director/Senior Director) • Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners • Proven ability to translate data into insights that drive measurable impact • Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale • Strong knowledge of deliverability, ESPs, CDPs and orchestration tools • Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams • Strong people skills, including hiring, coaching, and working across cross functional teams.

🏖️ Benefícios

• Health insurance • Professional development opportunities