Director – East Regional Brand Activation, Dermatology

🕒 Outubro 28

🗽 New York – Remoto

🗽 New York – Remote

💵 $162.900 - $271.500 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Pfizer

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1849

💼 Consultoria

📣 Marketing

💊 Farmacêutico

💰 Post-IPO Debt em 2023-05

Consulting • Marketing • Pharmaceuticals

Estamos comemorando 175 anos de inovação científica ousada — e ainda não terminamos. Todos os dias, direcionamos nossa paixão e nossos recursos para oferecer terapias inovadoras que transformam a área da saúde. Vamos superar o ontem.

Descrição

• Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy and local market dynamics • Conduct regional market analysis to identify trends, competitive activity, and customer insights • Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives • Optimize regional marketing budgets • Partner with Dermatology Sales Teams to enhance regional marketing execution and sales force effectiveness • Support pull-through of national marketing strategies and customize materials for regional implementation • Align with Market Access teams on payer and formulary initiatives • Develop and distribute region-specific marketing materials and insights • Conduct annual assessments of regional congress recommendations • Lead execution of national dermatology congress and conference strategy • Identify and coordinate regional sponsorship opportunities, professional society meetings, educational programs, and local conferences • Collaborate on product theaters, symposiums, and educational programs for dermatology healthcare professionals • Provide regional business insights to inform national marketing strategy • Partner with Medical Affairs, Sales, and Public Affairs for cross-functional alignment • Monitor and analyze marketing effectiveness using KPIs to refine strategies • Report to the HQ Education & Engagement Team Lead

🎯 Requisitos

• Bachelor’s degree required; advanced degree preferred • Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches • Proven ability to develop and implement regional marketing strategies tailored to local market conditions • Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders • Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs • Ability to analyze market data, identify insights, and develop actionable marketing strategies • Strong communication, leadership, and project management skills • Willingness to travel up to 80%, including overnight stays and weekend congress participation • Permanent work authorization in the United States

🏖️ Benefícios

• Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary • Share based long term incentive program • 401(k) plan with Pfizer Matching Contributions • Additional Pfizer Retirement Savings Contribution • Paid vacation, holiday and personal days • Paid caregiver/parental and medical leave • Medical, prescription drug, dental and vision coverage • Relocation assistance may be available based on business needs and/or eligibility

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