Director of Demand Generation

🕒 Maio 8

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Qohash

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

🔒 Cibersegurança

💳 Fintech

💰 $17.400.000 Series B em 2024-04

Cybersecurity • Data Security • Fintech

A Qohash é uma empresa de segurança de dados que se especializa em fornecer visibilidade e controle sobre dados sensíveis por meio de sua plataforma Qostodian. A plataforma oferece ferramentas abrangentes para rastrear informações sensíveis, garantir conformidade e gerenciar riscos de segurança de dados. Utilizando análises avançadas, a Qohash ajuda organizações de vários setores a proteger seus dados críticos e mitigar riscos de compartilhamento excessivo, melhorando a gestão geral de dados e a postura de segurança.

Descrição

• Build and maintain a named-account event engine that produces an ICP-qualified pipeline in collaboration with the Marketing Manager. • Design and execute a demand engine beyond events, including an ABM strategy that targets and converts priority accounts across the full buying committee. • Own demand capture on Qohash’s owned channels: website conversion optimization, SEO strategy, and visibility in AI-powered search experiences. • Build and manage a multi-channel paid acquisition strategy across LinkedIn and other relevant platforms, using AI-powered tools to improve targeting, personalization, spend efficiency, and optimize pipeline quality and CAC. • Operate as a metrics-first function from day one: build and maintain a live performance dashboard tracking MQLs, SQLs, opportunities, pipeline, win rate, CAC, and pipeline-to-spend ratio. • Leverage AI tools to automate reporting, surface insights, and continuously optimize campaign performance. • Partner tightly with Sales to align on ICP, pipeline coverage targets, and feedback loops that continuously sharpen targeting and messaging across multiple regions (North America, Europe, and MENA). • Provide clear, data-backed visibility into marketing’s contribution to revenue.

🎯 Requisitos

• 8+ years of demand generation experience in a B2B SaaS environment, with a track record of directly building pipeline • Proven experience building ABM programs and multi-channel paid acquisition strategies using AI systems, including LinkedIn Ads, targeting enterprise or mid-market accounts • Fluency in marketing analytics: pipeline attribution, CAC, MQL/SQL/opportunity conversion, pipeline-to-spend • Hands-on experience with HubSpot or a comparable CRM/MAP platform • Experience owning website and SEO as demand capture channels, including AI search visibility considerations • A strong alignment with our core values and high-velocity company experience • Bachelor's or Master's degree in Marketing, Communications, or equivalent professional experience.

🏖️ Benefícios

• Enjoy up to six weeks of paid time off annually, because we value your work-life balance. • Comprehensive health benefits, including: • Life insurance • Short- and long-term disability • Paramedical and telemedicine services • Health Spending Account (HSA)