Senior Product Marketing Manager – Commercialization

🕒 Setembro 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 13%

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Quavo Fraud & Disputes

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

💼 Consultoria

🛡️ Seguros

📦 Logística

Consulting • Insurance • Logistics

A Quavo Fraud & Disputes é uma fornecedora de soluções de gerenciamento de disputas e fraudes para instituições financeiras. Sua plataforma SaaS (QFD®) e Especialistas em Resolução de Disputas (DRE™) combinam automação, IA agencial, análises avançadas e integrações para acelerar a resolução de disputas de cartões, reduzir perdas, garantir conformidade regulatória e melhorar a experiência do cliente para bancos, cooperativas de crédito, fintechs, processadoras e bancos patrocinadores.

Descrição

• Establish and maintain a product taxonomy that tiers new products, capabilities, and expansions by risk and opportunity • Use tiering to size launch governance, from a light working group for smaller items to full executive involvement for the largest launches • Own the launch process end to end: strategy and planning, business case and goal setting, GTM readiness and beta, general availability, post-launch through a 100-day check-in, and transition into steady-state • Jointly set product delivery and go-to-market goals with Product for every launch • Build the daily and weekly measurement rhythm that holds Product and GTM accountable after launch • Develop and maintain pricing and packaging appropriate to each launch tier • Design bundling and expansion pathways reflecting account fit, buying group economics, and competitive positioning • Partner with Revenue Operations and Finance so pricing translates cleanly into contracts and quoting • Develop and maintain deal support materials covering product rationale, market timing, competitive differentiation, and pricing • Deliver a finished commercial narrative to GTM Enablement for every launch to support rep training and coaching • Translate account growth opportunities into priced, packaged offers for existing clients • Partner across Product Management, Data & Analytics, Sales, Client Experience, Revenue Operations, Finance, and executive leadership

🎯 Requisitos

• 6-8+ years in product marketing, GTM strategy, or commercialization in B2B SaaS, with direct experience taking products from pilot through general availability • Experience leading launches across a range of scale and complexity, from lightweight efforts to major cross-functional initiatives involving senior leadership, and comfortable briefing executives directly • Experience identifying the right buyer cohorts and go-to-market motion for a given release, launch, or feature • Experience with packaging or bundling models • Experience with pricing input and analysis • Strong partnership experience with Sales, Revenue Operations, and Finance on quoting, deal structure, and commercial approval • Experience partnering with enablement or training teams to translate strategy into field-ready programs • Preferred: Experience in B2B fintech, financial services SaaS, payments, fraud, risk, or compliance • Preferred: Experience packaging across a multi-product portfolio, including offerings that monetize on usage or data volume rather than seats or features • Preferred: Working knowledge of CPQ systems, Salesforce, and deal desk workflows • Preferred: Familiarity with account scoring or expansion-signal models, and building reusable commercial content templates that scale across products