Associate Vice President, Group Director – Media Planning

🕒 Setembro 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

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Rain

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1998

📣 Marketing

📱 Mídia

Marketing • Media

A Rain é uma agência de marketing e mídia focada em crescimento e serviços completos. Ela combina estratégia de marca, criatividade, compra de mídia e análise para impulsionar a aquisição mensurável de clientes e escalar negócios. A Rain é especializada em mídia voltada para vídeo e TV convergente - abrangendo TV linear, CTV, addressable, programático e YouTube - enquanto utiliza ferramentas proprietárias habilitadas por IA e um ecossistema de parceiros de tecnologia/dados para otimizar o desempenho em tempo real. A agência também gerencia áreas de prática especializadas (por exemplo, HypeHer para esportes femininos) e atende a uma variedade de setores com capacidades criativas integradas, DRTV e OTT.

Descrição

• Serve as a senior strategic media lead on key client accounts • Develop innovative, future-facing plans that drive measurable business growth • Lead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging channels • Translate audience insights, historical performance, attribution outputs, marketplace trends, and client objectives into actionable recommendations • Partner with Analytics and channel leads on measurement plans, KPI optimization, and future planning • Lead planning reviews, QBRs, client presentations, and executive discussions • Build trusted senior client relationships and escalate broader business or relationship issues • Partner with department leadership on planning standards, scalable processes, and cross-functional ways of working • Strengthen Rain’s Media Planning practice through improved planning quality, integration, training, and consistency • Advance planning tools, proprietary technology, AI-enabled workflows, and attribution models • Champion new business through pitches and cross-functional collaboration • Build agency and industry networks and contribute to POVs, case studies, training materials, and Media Impact Report content • Manage, mentor, and develop planning talent, including Directors and emerging leaders • Coach teams on strategic planning, client leadership, communication, delegation, and accountability • Provide input on staffing, resource allocation, utilization, and delivery models • Support account and department health across scope, staffing, profitability, deliverables, client satisfaction, and team capacity • Remove barriers, clarify ownership and next steps, and maintain urgency around critical deliverables

🎯 Requisitos

• 12+ years of experience in agency media planning, integrated media strategy, or related media leadership for national accounts • Deep cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels • Proven ability to translate data, research, marketplace context, audience insight, and performance results into compelling strategic narratives • Strong executive presence and communication skills • Experience leading or contributing to senior client conversations, planning reviews, QBRs, and new business presentations • Experience managing and developing senior planning talent, including Directors and high-potential future leaders • Strong business acumen, including staffing, scope, utilization, operational efficiency, resource planning, and healthy client business drivers • Future-facing POV on media industry change, including audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and changing consumer behavior • Critical thinking and problem-solving ability in ambiguous situations • Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect

🏖️ Benefícios

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match and immediate eligibility • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks paid family and medical leave • Monthly Work-From-Home allowance • Flexible First environment enabling work from home and virtual/in-person connection • Investment in employees, technology, and tools