Senior ASA/ASO Manager

Vaga não está no LinkedIn

🔥 14 horas atrás

🌐 Polônia, Ucrânia – Remoto

🇵🇱 Polônia – Remoto 🇺🇦 Ucrânia – Remoto

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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Readdle

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2007

👥 B2C

🛍️ Comércio Eletrônico

⚡ Produtividade

B2C • eCommerce • Productivity

A Readdle cria aplicativos inovadores de negócios e produtividade que moldam o futuro do trabalho. As pessoas podem realizar tarefas de maneira mais rápida e eficiente usando aplicativos da Readdle, como Spark, Documents, Scanner Pro, PDF Expert, Calendars, Printer Pro, entre outros. Fundada em 2007, a Readdle tem como objetivo oferecer aplicativos de ponta com uma interface de usuário abrangente e recursos poderosos. Com mais de 150.000.000 de downloads e milhões de usuários em todo o mundo, os aplicativos da Readdle são utilizados diariamente. Tecnologias inovadoras, excelente experiência do usuário e atenção aos detalhes fizeram da Readdle um dos atores mais significativos na App Store. Premiações, menções e avaliações por: Forbes, BusinessInsider, Wired, MacWorld, Tech Crunch, Cnet, Gizmodo, USA Today, TheNextWeb, TUAW, BBC, The Verge, O'Reilly, entre outros.

Descrição

• Own the Apple Search Ads strategy for Spark and Calendars end-to-end, including keyword research, campaign structure, bidding, budget allocation, and scaling across markets • Continuously test and optimize campaigns to achieve target CPA/ROAS and volume goals • Drive App Store Optimization strategy, including keyword research, metadata optimization, localization, creative assets, and product page experimentation • Monitor rankings, category placement, competitor activity, and App Store algorithm changes, converting findings into action plans • Partner with Product, Design, Marketing, and Data/Analytics teams to align ASA/ASO efforts with growth and monetization goals • Build and maintain reporting dashboards and report on spend, installs, CPA, conversion rate, keyword rankings, and overall ASA/ASO performance • Manage budgets across multiple markets and prioritize investment based on performance and opportunity • Stay current on Apple ad platform updates, App Store policy changes, and industry best practices

🎯 Requisitos

• 4+ years of hands-on experience running Apple Search Ads campaigns at scale, ideally for consumer mobile apps • Proven App Store Optimization experience, including keyword research tools such as AppTweak, Sensor Tower, FoxData, or similar • Experience with metadata optimization and creative testing • Strong analytical skills • Comfortable working with App Store Connect, MMPs such as Adjust or AppsFlyer, and BI tools • Experience managing meaningful ad budgets and multi-market campaigns • Understanding of mobile app funnels, LTV, CPA, user acquisition, and monetization strategy • Excellent English communication skills and ability to present results and recommendations to cross-functional stakeholders • Structured, hypothesis-driven testing approach • Curiosity and willingness to keep experimenting as the App Store evolves

🏖️ Benefícios

• Customer-centric culture with direct customer engagement opportunities • Relentless growth and opportunities to learn, evolve, and raise the bar • Exceptional people and team environment • Transparent work culture and collective success • Opportunity to make real impact through products used by millions • Culture of innovation with curiosity and creativity encouraged