Director of Strategic Marketing Initiatives

🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Saviynt

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2010

🏥 Saúde

💼 Consultoria

📦 Logística

💰 $130.000.000 Private Equity Round em 2021-09

Healthcare • Consulting • Logistics

A Saviynt é uma provedora líder de soluções de gestão de identidades e acessos (IAM) baseadas em nuvem. Sua plataforma, conhecida como Identity Cloud, oferece governança abrangente de identidades, administração e governança de acesso a aplicativos. As soluções da Saviynt são focadas na gestão segura de identidades, garantindo conformidade, modernizando sistemas legados e dando suporte a ambientes multi-nuvem. Eles atendem a uma ampla gama de indústrias, incluindo saúde, serviços financeiros e setores governamentais. Alavancando IA/ML, a Saviynt oferece insights e análises aprofundadas para maior segurança de identidade. Eles são reconhecidos por suas robustas capacidades em governança e administração de identidades, ajudando organizações a gerenciar e proteger de forma eficiente identidades de empregados, contratados, parceiros e máquinas.

Descrição

• Lead strategic, cross-functional initiatives on behalf of the CMO to improve marketing effectiveness, customer experience, and business performance • Design, implement, and continuously optimize end-to-end business processes spanning multiple functional organizations • Establish governance, ownership, operating cadences, success metrics, and accountability for initiatives • Apply operational discipline, automation, and AI-first methodologies to improve speed, quality, scalability, and decision-making • Partner with Marketing, Sales, Product, Customer Success, Revenue Operations, and executive stakeholders to drive alignment and execution • Lead high-priority initiatives from concept through implementation and ensure measurable business outcomes • Design and optimize customer journeys from advertising through trial signup, onboarding, sales engagement, and opportunity progression • Identify funnel friction and improve conversion using data, experimentation, automation, and AI • Develop scalable processes for analyst evaluations and coordinate content, executive reviews, timelines, and knowledge management • Build processes for competitive intelligence and translate insights into sales enablement, messaging, product positioning, and executive communications • Evaluate marketing functions and recommend improvements in planning, budgeting, advertising operations, SDR/BDR effectiveness, marketing operations, demand generation, lead management, funnel performance, and organizational workflows • Simplify processes, eliminate inefficiencies, improve accountability, and leverage automation and AI

🎯 Requisitos

• 10+ years of experience in strategy, operations, consulting, marketing operations, revenue operations, product marketing, or related leadership roles • Demonstrated success leading complex, cross-functional initiatives involving multiple executive stakeholders • Strong understanding of end-to-end business processes and experience redesigning workflows for improved efficiency and business impact • Experience optimizing customer acquisition journeys, particularly self-service, product-led growth, or free trial experiences • Preferred: experience in enterprise B2B SaaS • Preferred: experience working closely with Sales, Product, and Marketing organizations • Preferred: background in management consulting or strategic operations • Preferred: experience implementing automation, AI workflows, or process optimization initiatives • Preferred: familiarity with customer journey analytics, experimentation frameworks, and conversion optimization • Complete required security and privacy literacy and awareness training during onboarding and annually thereafter • Review, understand, and adhere to Information Security and Privacy Policies and Procedures

🏖️ Benefícios

• Security and privacy literacy and awareness training during onboarding and annually thereafter • Welcoming and positive work environment • Growth and learning opportunities through challenging, rewarding work • Equal opportunity employment