Growth Marketing Manager

🕒 Julho 27

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Second Nature

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2012

☁️ SaaS

🏠 Imobiliário

🤝 B2B

💰 $16.399.999 Series C em 2020-03

SaaS • Real Estate • B2B

Second Nature é uma Plataforma de Experiência do Residente que ajuda administradores de propriedades a personalizar e automatizar a integração e benefícios dos residentes. Seu software combina Integração de Residentes, Pacotes Personalizáveis de Benefícios para Residentes e um mecanismo de orquestração chamado Maestro para otimizar contratos de locação, tarefas de mudança, construção de crédito, seguro de locatários, serviços públicos e outros serviços para residentes. Disponibilizada como uma plataforma em nuvem para empresas de gestão de propriedades, a Second Nature visa melhorar a retenção de residentes, reduzir inadimplências e custos de manutenção, e aumentar a eficiência operacional.

Descrição

• Lead Integrated, Full-Funnel Campaigns • Plan and execute omnichannel campaigns that support product launches, sales motions, and partner initiatives • Build and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution • Translate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and more • Drive Conversion and Adoption • Launch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cycles • Develop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit services • Partner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomes • Scale and Optimize Performance • Monitor campaign performance across the funnel and translate insights into clear, actionable recommendations • Run structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what works • Ensure accurate attribution and data hygiene in partnership with Marketing Ops and RevOps • Own and Optimize HubSpot • Serve as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emails • Improve segmentation and routing to better support campaign execution and sales follow-up • Continuously enhance the system to support evolving team needs and campaign complexity

🎯 Requisitos

• 3–5 years of experience in B2B marketing, ideally in SaaS, proptech, or a dual-audience (B2B2C) environment • Hands-on experience with HubSpot (required), plus Chili Piper, Salesforce, Customer.io, and project management tools like Asana or Monday • Proven track record of designing, launching, and optimizing campaigns that drive revenue • Strong understanding of lead lifecycle, funnel metrics, and marketing automation best practices • Proactive, self-starter mindset with the ability to thrive in a fast-paced, high-growth environment

🏖️ Benefícios

• Health First: Medical, Dental, Vision, & Life Insurance • 401K Plan • Flexibility: Open PTO and sick days • Culture: Diverse, inclusive, supportive, and growth-focused • Growth: Be part of a fast-growing team building a new category and making a real difference