Senior Manager, Marketing Analytics – Digital Performance

🕒 Julho 14

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $140.000 - $195.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Sequel Med Tech

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2023

🏥 Saúde

🏭 Manufatura

🔧 Hardware

Healthcare • Manufacturing • Hardware

A Sequel Med Tech é uma empresa de tecnologia médica que desenvolve sistemas de administração automática de insulina (AID) para melhorar o cuidado com o diabetes. Seu produto principal, o sistema AID twiist™ (aprovado pela FDA para maiores de 6 anos), mede diretamente o volume de insulina administrado a cada microdose e utiliza o algoritmo Tidepool/Loop para automatizar ajustes de insulina basal. A Sequel se concentra em tornar o AID mais acessível e econômico por meio de canais farmacêuticos, parcerias com organizações de pesquisa e farmacêuticas (incluindo colaboradores da DEKA/Dean Kamen), e atende pessoas com diabetes, profissionais de saúde, empregadores e parceiros farmacêuticos.

Descrição

• Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs. • Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources. • Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards. • Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data. • Analyze marketing program effectiveness: Measure performance across digital channels and identify optimization opportunities. • Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics.

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience. • 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations. • Experience supporting growth-stage or high-growth businesses is preferred. Diabetes experience is a plus. • Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms. • Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis. • Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.

🏖️ Benefícios

• You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting. • Capped out-of-pocket insulin costs and GLP-1 coverage across all plans. • Access to a variety of Meritain health insurance plans to suit your needs. • Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). • Vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. • Employer-paid short-term disability and life insurance for extra peace of mind. • Flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life.