Email & SMS Marketing Specialist

🕒 2 dias atrás

🗽 New York – Remoto

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⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Shero Commerce

Shero Commerce

11 - 50 funcionários

Fundada em 2013

💼 Consultoria

📣 Marketing

🛍️ Comércio Eletrônico

Consulting • Marketing • eCommerce

Shero Commerce é uma agência especializada em eCommerce que oferece uma ampla gama de serviços, incluindo desenvolvimento Shopify, BigCommerce e Magento. Eles auxiliam empresas na replatforming, criação de novas lojas e otimização das existentes através de soluções de desenvolvimento personalizadas. Com expertise em marketing digital, design UX/UI e otimização de taxa de conversão, a Shero Commerce foca em aprimorar a presença e o desempenho online para clientes B2B e B2C. A empresa oferece amplo suporte em SEO, migração de dados e estratégias de marketing para garantir operações de eCommerce sem falhas e eficazes. Desde 2010, a Shero Commerce tem sido um parceiro confiável para empresas que buscam soluções de eCommerce inovadoras e escaláveis.

Descrição

• Own the strategy, execution, and optimization of email and SMS marketing campaigns for clients • Develop, implement, and manage email campaigns and automated flows using Klaviyo, HubSpot, Go High Level, or similar platforms • Create and execute SMS marketing campaigns to drive customer engagement and sales • Design email templates and write compelling copy aligned with brand voice and client objectives • Segment and target email lists for personalized messaging • Monitor and analyze campaign performance and make data-driven adjustments • Conduct A/B testing to improve open rates, click-through rates, and conversion rates • Collaborate with creative and client teams to produce engaging marketing materials • Maintain and grow subscriber lists in compliance with CAN-SPAM, GDPR, and other applicable regulations • Report key performance metrics and provide actionable insights • Stay current with email and SMS marketing trends, tools, and best practices • Audit new client accounts and provide detailed 3/6/12-month roadmaps • Bring proactive campaign concepts and strategic recommendations to clients • Own each client’s email and SMS roadmap, reviewing performance and adjusting strategy ahead of key dates • Plan campaigns at least 30 days ahead for standard sends and 60–90 days ahead for peak periods such as BFCM • Secure client approvals, assets, feedback, and access requests; escalate internally when needed • Track deliverables and open items, communicate status updates, and close loops • Identify underperforming flows, campaigns, or list health issues and recommend corrective plans • Flag risks, blockers, and delays early with proposed solutions • Prepare agendas, performance highlights, and recommendations for client calls • Perform additional duties as business needs evolve

🎯 Requisitos

• Proficiency in English (written and verbal) • 3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation • Proficiency in Klaviyo is mandatory • Strong analytical skills with the ability to interpret data and translate it into strategic decisions • Excellent copywriting and editing skills with a keen eye for brand voice • Hands-on experience with A/B testing and conversion rate optimization • Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.) • Ability to manage multiple projects independently while also contributing as a collaborative team member • Strong organizational skills and exceptional attention to detail • Familiarity with eCommerce clients is a plus • Experience working in an eCommerce or marketing agency environment is a plus • A proactive, self-starting mindset with a track record of bringing strategic recommendations to clients rather than waiting for direction • Strong follow-through and accountability; comfortable following up repeatedly with clients to keep projects moving • Confident, client-facing communication skills, including the ability to push back, advise, and drive decisions • Experience managing client timelines and approvals across multiple accounts at once

🏖️ Benefícios

• Full-time position with competitive compensation and benefits • PTO • Sick days • Flex Time • Paid Holidays, with options for floating and/or religious holidays • Medical benefits • Dental benefits • Eligibility for 401(k) plan after 1 year of employment • Employer 401(k) match up to 3% • Remote-first company • Opportunities for professional growth and development • Dynamic environment working with a diverse portfolio of clients • Collaborative, supportive team culture

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