Paid Media Specialist

🕒 5 dias atrás

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Silverback Strategies

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

A Silverback Strategies é uma agência de marketing que se especializa em marketing de performance. Eles se concentram em entregar resultados mensuráveis através de campanhas de mídia paga, estratégias de mídia orgânica e inteligência de dados. Seus serviços incluem expertise em SEO, marketing de conteúdo, otimização da taxa de conversão, análise de dados, relatórios e visualização de dados. A agência trabalha com empresas tanto B2B quanto B2C, visando alinhar esforços de marketing com impactos reais nos negócios, ao invés de métricas de vaidade. Eles enfatizam insights acionáveis e relatórios precisos para demonstrar a eficácia de suas campanhas.

Descrição

• Support Paid Media Managers and Senior Paid Media Managers on the successful execution of paid media strategies & performance for some of Silverback’s largest and most important clients. (About 2-3 clients) • Once fully ramped up, independently manage 1-2 smaller accounts as the lead media strategist and client point of contact. • Help build long-lasting client relationships built on mutual trust, open communication, proactive customer service, and industry-leading delivery. • Work directly with teammates to strategize, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals. • Tactically execute day-to-day campaign operations within both Paid Search and Paid Social ad platforms. (Mainly Google Ads and Meta.) • Take direction from Paid Media Managers, Senior Managers, and Client Directors on high-priority client tasks, ad hoc projects, and generally “plugging in” to support the team where needed. • Play an active role in monthly reporting and, as appropriate, actively participate in biweekly client status meetings. • Strategize regular and ad hoc Paid Media deliverables to achieve clients' marketing goals and demonstrate the value of our agency’s partnership. • Use data & your own expertise to brainstorm and actively test new optimizations for campaign performance improvement. • Understand your clients’ industries, audiences, and goals — and stay on top of industry changes, trends, and best practices • Collaborate with the Sr. Paid Media Manager and other team members on cross-channel marketing strategy for clients; collaborate with analytics, content, design and dev team members

🎯 Requisitos

• 2+ years of Paid Media performance marketing experience • We will consider exceptional candidates with 1+ years of experience if they have outstanding intangible skills such as a strong eye for detail and a genuine hunger to learn & grow! • Paid Search / Google Ads experience is a must-have — able to independently execute Google Ads builds and changes from start to finish with no errors and limited oversight. (Paid Social experience is a strong plus.) • Previous experience at a digital marketing and/or performance marketing agency is a must-have. • Strong proficiency with Google Sheets and/or Excel • Highly analytical; strong technical foundation; and exceptional attention to detail • Outstanding organization and time management skills (prior experience with Asana is a plus) • Someone with a genuine love of learning and a desire to constantly learn and grow • Someone who genuinely enjoys “customer service” and takes pride in delighting clients & creating great client experiences • Excellent written and verbal communication skills • Strong level of professionalism and “polish,” particularly for client-facing interactions • Highly collaborative mindset — enjoys cross-collaboration and working with / learning from your peers • Eagerness to deliver under tight deadlines • The ability to accept constructive criticism in a professional manner and to learn from feedback

🏖️ Benefícios

• Unlimited PTO • Comprehensive health, dental, and vision plans • Monthly Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match