Head of Lifecycle Marketing

Vaga não está no LinkedIn

🕒 Março 10

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $154.000 - $220.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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TextNow

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2009

📡 Telecomunicações

Telecommunications

TextNow é um provedor de serviços telefônicos revolucionário que oferece serviços telefônicos gratuitos e flexíveis. Ele fornece aos usuários chamadas e mensagens ilimitadas, além de dados essenciais, tudo na maior rede 5G do país através de um aplicativo conveniente. Com o TextNow, os usuários podem obter um número de telefone gratuito ou transferir seu número existente e aproveitar a cobertura nacional. Além disso, o TextNow oferece planos de dados personalizáveis que podem ser escolhidos com base em necessidades específicas. O serviço é suportado por parcerias publicitárias, tornando possível para os usuários aproveitarem essas ofertas sem custo. O TextNow serve como uma alternativa acessível aos provedores de serviços móveis convencionais e a outros programas como o Programa de Conectividade Acessível (ACP).

Descrição

• Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value • Define and execute a lifecycle roadmap aligned to company and marketing OKRs • Translate customer insights and behavioral data into measurable programs that drive long term value • Partner cross functionally to deliver a consistent, high quality customer experience across the funnel • Redesign onboarding to improve clarity, trust, and early habit formation • Identify key early behaviors tied to long term retention and build programs to drive them • Reduce early churn through proactive education and expectation setting • Elevate email, push, and in app messaging with clearly defined channel roles • Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals • Launch behavior triggered engagement and monetization programs • Improve message to user fit across cohorts and use cases • Continuously optimize targeting to increase relevance and engagement • Create and own a disciplined lifecycle experimentation roadmap • Drive testing across messaging, offers, segmentation, and value propositions • Measure incremental impact and downstream behavior, not vanity metrics • Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations • Lead lifecycle strategy across email, push, and in app messaging • Set standards for frequency, targeting, and customer experience • Balance monetization goals with long term brand trust

🎯 Requisitos

• 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes • Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business • Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale • Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function • Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement • Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights • Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design • Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals • Builder of high performing, accountable teams with clear standards and operational discipline • Growth oriented but deeply protective of customer trust, brand equity, and long term value creation • Comfortable operating with executive visibility and accountability in a fast scaling environment

🏖️ Benefícios

• Free phone service • Strong work life blend • Flexible work arrangements (work-from-home, remote, or access to one of our office spaces) • Employee stock options • Unlimited vacation • 12 paid holidays per year • Competitive pay • Health, dental, and vision benefits • Short-term & long-term disability • $750 annual wellness benefit or healthcare spending account • RRSP matching (Canada) | 401(K) (USA) • Parental leave for eligible employees • Learning & Development opportunities • We travel a few times a year for various team events, company-wide off-sites, and more