Customer Engagement Strategist

🕒 Julho 28

🦌 Connecticut, Missouri – Remoto

🦌 Connecticut – Remote 🏰 Missouri – Remote

💵 $108.400 - $180.600 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🏆 Sucesso do Cliente

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The Cigna Group

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1982

🏥 Saúde

⚕️ Seguro de Saúde

💊 Farmacêutico

Healthcare • Healthcare Insurance • Pharmaceuticals

O Grupo Cigna é uma empresa global de saúde comprometida em melhorar a saúde e vitalidade de seus clientes, consumidores e pacientes. Com suas duas divisões, Cigna Healthcare e Evernorth Health Services, a empresa foca em melhorar a qualidade de vida através de serviços de saúde e gestão de benefícios farmacêuticos. O Grupo Cigna é dedicado a práticas éticas em saúde e inteligência artificial, e se esforça para criar mudanças positivas no sistema de saúde. Também enfatiza suas responsabilidades Ambientais, Sociais e de Governança (ESG), visando impactar a equidade em saúde e promover a inovação na prestação de serviços de saúde.

Descrição

• Drive measurable behavior change by identifying, testing, and scaling high‑value customer engagement opportunities aligned to business, product, and digital priorities • Define customer‑centric, data‑driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics • Design and map end‑to‑end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints • Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings • Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch • Build trusted relationships with cross‑functional partners to align strategy, remove obstacles, and accelerate impact • Translate insights into action by applying learnings to improve current campaigns and inform future strategies • Create clear internal documentation and communications that enable alignment, transparency, and shared learning • Manage approvals efficiently while maintaining momentum and quality

🎯 Requisitos

• Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile) • Experience in product marketing, customer relationship marketing, or a closely related discipline • Hands‑on experience designing and executing direct‑to‑consumer behavior change initiatives • Strong written and verbal communication skills, with the ability to influence across levels and functions • Experience working in Agile or rapid test‑and‑learn environments • Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning • Working knowledge of behavioral science principles and how they apply to customer engagement • A collaborative, growth‑oriented mindset with a proactive approach to problem solving • Bachelor’s degree or equivalent practical experience (degree preferred, not required)

🏖️ Benefícios

• medical, vision, dental, and well-being and behavioral health programs • 401(k) • company paid life insurance • tuition reimbursement • a minimum of 18 days of paid time off per year • paid holidays • leaves of absence