User Acquisition Manager – Performance Growth Marketer

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🕒 Abril 1

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

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The League - Meet Intelligently

SiteLinkedInTodas as Vagas

11 - 50 funcionários

👥 B2C

🌍 Impacto Social

💰 $100.000 Seed Round em 2016-05

B2C • Social Impact

The League - Meet Intelligently é um aplicativo de namoro projetado para indivíduos que buscam relacionamentos significativos e de longo prazo com parceiros ambiciosos e que pensam da mesma forma. A plataforma enfatiza qualidade sobre quantidade, oferecendo uma seleção organizada de potenciais combinações a cada dia, em vez de um fluxo interminável de perfis. Através de um processo de seleção criterioso e da integração com redes sociais profissionais como o LinkedIn, The League verifica a autenticidade de seus usuários e ajuda a manter uma comunidade de indivíduos motivados e empoderados. O aplicativo oferece recursos como videochamadas e preferências personalizáveis para facilitar experiências de namoro mais inteligentes e seguras.

Descrição

• Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PR • Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency • Primary owner of churn and retention rate for The League • Define and ensure consistent brand voice across all marketing efforts • Develop a clear, consistent process for measuring digital campaign effectiveness & ROI • Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spending • Create local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships • Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime value • Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets • Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts

🎯 Requisitos

• BS/MS in Marketing, Economics or related technical field. • 6+ years of experience leading and executing performance marketing and acquisition programs. • Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implemented • Natural scrappiness with the ability to look for unseen solution prior to asking for more resources • Mastery of modern analytics / insight tools • Knowledge, experience and practical previous use of SQL • Strong communication and interpersonal skills with a proven ability to influence an organization.

🏖️ Benefícios

• Health insurance • Professional development