Director of Retention

🕒 3 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $130.000 - $155.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Thirty Madison

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

⚕️ Seguro de Saúde

👥 B2C

💰 $140.000.000 Series C em 2021-06

Healthcare Insurance • B2C

A Thirty Madison é uma empresa de saúde especializada em fornecer soluções de saúde personalizadas utilizando a tecnologia. Oferece vários serviços focados no tratamento de condições crônicas, como queda de cabelo, enxaquecas e problemas gastrointestinais. A empresa visa melhorar o acesso aos cuidados de saúde fornecendo conselhos e tratamentos especializados diretamente aos consumidores.

Descrição

• Own end-to-end activation rates defined as a patient successfully completing onboarding, converting to a paid billing cycle, and receiving their first medication shipment on time • Build, monitor and continuously optimize automated onboarding sequences across email, SMS, and in-app channels • Identify and eliminate friction points in the activation funnel through rigorous data analysis and A/B testing • Partner with Product, Clinical Ops, and Fulfillment to resolve cross-functional blockers that impact on-time medication delivery • Own activation KPIs, set baselines, establish benchmarks, and report on performance weekly • Maintain a living dashboard tracking activation cohorts, drop-off points, time-to-activation, and conversion by acquisition channel • Conduct regular funnel audits to surface where patients are stalling and why to quantify the revenue impact of each gap • Run structured experiments (message content, timing, channel mix, sequencing) to improve activation rates incrementally • Develop patient segmentation frameworks to deliver more personalized activation journeys by diagnosis category, plan type, or acquisition source • Present activation findings and recommendations to senior leadership on a regular cadence • Design and execute multi-channel retention programs (email, SMS, push, direct mail) tailored to patient lifecycle stage • Build churn prediction models in partnership with Data Science to identify at-risk patients before they cancel • Develop win-back campaigns for lapsed patients; measure and optimize reactivation rates • Leverage patient health milestones, refill cadences, and clinical signals to trigger meaningful, timely retention touchpoints • Work closely with Patient Success and Clinical teams to align retention messaging with care quality and outcomes • Own the full retention P&L view: understand LTV, CAC payback, and the financial impact of every retention initiative

🎯 Requisitos

• 5-7 years of lifecycle, CRM, or retention marketing experience ideally at a D2C, subscription, or consumer healthcare company • Deep fluency in lifecycle metrics: activation rate, Day 7/30/90 retention, churn rate, LTV, reactivation rate • Hands-on experience with a ESP/CRM platform (Iterable, Braze, Klaviyo, or equivalent) • Strong analytical skills with SQL or BI tools (Looker, Mode, Amplitude, etc.) to pull your own data • Proven track record of running A/B and multivariate tests and translating results into roadmap decisions • Excellent cross-functional collaborator with technical and non-technical teams • Clear communicator who can distill complex performance data into executive ready narratives.

🏖️ Benefícios

• Robust and affordable Medical, Dental, and Vision plan options • Flexible time off policy