Director, Digital Fundraising

Vaga não está no LinkedIn

🕒 Junho 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $92.800 - $150.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Vibrant

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2023

💼 Consultoria

📣 Marketing

📱 Mídia

Consulting • Marketing • Media

A Vibrant é uma rede com base em filiação de profissionais de marketing de entretenimento LGBTQ+ que organiza eventos, painéis, encontros sociais e programação da indústria para apoiar, promover e conectar membros em todo o ecossistema de entretenimento e marketing. O grupo mantém um diretório de membros, comitê de liderança, oportunidades de patrocínio e programas de destaque/nomeação para mostrar o trabalho dos membros e proporcionar desenvolvimento profissional e construção de comunidade.

Descrição

• Develop and implement multi-channel digital fundraising strategies, including email campaigns, social media fundraising, online ads, and donation landing page optimization to meet revenue targets. • Ensure fundraising campaigns and donor communications align with Vibrant’s brand voice, messaging framework, and organizational positioning. • Partners with internal stakeholders on audience modeling across social channels and online giving platforms. • Manage outside vendors by establishing strict contracts with clear KPIs, maintaining regular communication to ensure brand alignment, and independently tracking campaign ROI. • Partner cross-functionally to align fundraising initiatives with broader organizational campaigns, audience engagement efforts, and content priorities. • Collaborate with the Marketing & Communications team across marketing, digital, and creative to align fundraising campaigns with organizational marketing strategies, channel strategy, integrated campaign planning, and audience targeting to maximize engagement and conversion. • Lead audience modeling and donor segmentation in partnership with the TECH data science team. • Manage peer-to-people fundraising activations, fundraising microsites, and digital supporter engagement initiatives. • Develop, execute, and optimize digital fundraising calendars and campaign timelines to support annual fundraising priorities. • Create and manage social media and digital fundraising budgets, including media spend, agency relationships, and performance metrics. • Build, test, and optimize donation funnels, landing pages, email journeys, and digital giving experiences to improve donor acquisition, retention, and conversion rates. • Develop and manage the digital fundraising budget inclusive of agency fees and media spend. • Develop digital tools, fundraising assets, and campaign content to support Individual Giving and peer to peer fundraisers. • Monitor, analyze, and report on campaign performance metrics, donor behavior, and digital fundraising trends, providing insights and recommendations for continuous growth and optimization. • Track and analyze performance metrics, providing insights and recommendations for continuous growth. • Collaborate with the Technology Fundraising Solutions Manager to optimize digital fundraising platforms, integrations, and emerging revenue opportunities. • Work across teams to support segmentation, automation, personalization, and donor journey strategies. • Support storytelling, short form content, and digital fundraising messaging across channels when needed. • Develop creative concepts for digital fundraising campaigns, including video and multimedia fundraising content. • Stay informed on digital fundraising trends, platform updates, and emerging best practices to continuously improve campaign performance and donor engagement. • Other duties as assigned.

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field • 5+ years of experience, with proven success in digital fundraising • 5+ years of experience in digital fundraising, email campaigns, social media strategy, and performance tracking, securing donations exceeding $200,000 • Experience developing integrated multi-channel digital fundraising campaigns • Experience managing external agencies and digital marketing vendors • Experience with A/B testing, audience modeling, and paid social or search campaign management • Experience with Salesforce integration and donor retention strategies preferred

🏖️ Benefícios

• medical • dental • vision • supplemental income insurance • employer paid disability insurance • employer paid life insurance • pre-tax FSA for medical and dependent care • 401K available