Insights Lead Analyst

🕒 Agosto 10

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.000 - $125.000 / ano

⏰ Tempo Integral

🟠 Sênior

🧐 Analista

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Tinuiti

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Create and lead the analytics strategy for an account • Learn client businesses and understand their media strategies • Shape annual learning agendas, testing plans, analysis roadmaps, and measurement recommendations • Evaluate media effectiveness and tactical performance • Support channel expansion decisions • Deliver clear, concise, actionable insights to clients and internal teams • Identify and address client health, satisfaction, and dissatisfaction issues • Use business intelligence tools, dashboards, reporting environments, and Bliss Point applications • Improve reporting, dashboarding, workflow clarity, and scalable account-level insight delivery • Lead analytical capabilities and solutions including segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis • Connect data across channels, platforms, and reporting environments • Perform quality control for analysis, reporting, and data visualization • Use SQL and related analytical tools to extract, validate, and interpret data • Collaborate with media, client strategy, and analytics teams • Apply evolving analytics, experimentation, attribution, and performance measurement practices to account strategy • Connect analytics work to Tinuiti’s broader capabilities and integrated ways of working

🎯 Requisitos

• 5–7 years of experience in marketing analytics roles • Track record of working with clients and using analytics to support marketing decisions • Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals • Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools • Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools • Strong working proficiency in SQL • Strong understanding of statistics, testing, and analytical methods • Practical experience with R and/or Python preferred • Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations • Ability to connect measurement and performance insights to business outcomes and client priorities • Advanced Excel / Google Sheets and PowerPoint / Google Slides skills • Ability to manage time effectively across clients, stakeholders, and internal initiatives • Excellent communication and interpersonal skills • Ability to work effectively across external and internal teams

🏖️ Benefícios

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus