Digital Acquisition Specialist

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Tomplay

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2014

📚 Educação

☁️ SaaS

💰 Funding Round em 2021-04

Education • Music • SaaS

A Tomplay é uma empresa inovadora que fornece partituras interativas para músicos de todos os níveis. Com um catálogo de mais de 80. 000 arranjos, os usuários podem tocar acompanhados de gravações profissionais em diversos instrumentos. O aplicativo Tomplay inclui recursos como rolagem automática das partituras, ajuste de tempo e capacidades de gravação, tornando a prática mais envolvente e eficaz. Perfeita para estudantes e educadores, a Tomplay aprimora a experiência musical ao permitir que os usuários toquem com acompanhamentos orquestrais ou arranjos de bandas.

Descrição

• Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across Meta, Apple Search Ads, and other relevant networks • Measure, attribute, and continuously optimize paid acquisition campaigns • Produce, edit, and deliver high-quality video, image, and other ad creatives aligned with brand guidelines • Adapt creatives to diverse target groups, personas, instruments, skill levels, and learning, practicing, and performing goals • Use creators, user-generated content, and AI tools to generate and optimize acquisition creatives • Manage advertising budgets to optimize spend, maximize ROI, and improve performance outcomes • Oversee localization of ads into 10+ languages • Identify, onboard, and manage influencers, content creators, online educators, teachers, and communities • Build long-term partnerships with influencers, teachers, online music schools, instrument instructors, and niche learning networks • Track and analyze influencer and community campaign performance to optimize conversion and ROI • Research keywords and topics and create SEO-optimized content for Tomplay’s website, YouTube, and generative AI platforms • Monitor SEO performance and develop actionable plans to improve rankings and traffic quality • Develop and implement App Store Optimization strategies for the App Store and Google Play • Optimize app keywords, test creatives, and update metadata

🎯 Requisitos

• Extensive experience managing performance-driven campaigns across Meta, Apple Search Ads, and Google Ads • Proven track record optimizing ROAS and running successful acquisition and remarketing campaigns • Plays a musical instrument and can read music notation; essential for understanding musicians’ needs and creating relevant content • Ability to independently produce and edit ad copy, videos, images, and other creatives • Strong attention to detail and brand consistency • Familiarity with creators, UGC, and AI tools for cost-efficient creative production is a strong plus • Experience in SEO, including keyword research, content strategy, and performance tracking • Proficiency with Google Analytics, Google Search Console, Looker, Ahrefs, or similar tools • Fluency in English required • Knowledge of additional languages highly desirable • Excellent written and verbal communication skills in English

🏖️ Benefícios

• Remote, full-time position • Opportunities for professional growth within the company • Dynamic and collaborative environment in a fast-growing company • Opportunity to help millions of musicians worldwide learn, practice, and perform music better every day