Director of Growth Marketing

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🕒 Abril 3

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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True North

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1988

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A True North é uma agência de marketing focada em saúde e parceira estratégica que oferece serviços integrados de marca, digital e de mensuração para sistemas de saúde, consultórios especializados e outras organizações de saúde. Com mais de 30 anos de experiência exclusiva na área de saúde, a True North oferece marketing multicanal compatível com HIPAA, aquisição de pacientes, marketing para prestadores de serviços de saúde e seguradoras, produção criativa e de conteúdo, SEO/SEM, mídia tradicional (incluindo mala direta) e uma plataforma de mensuração proprietária (Compass) que transforma dados fragmentados em insights de desempenho acionáveis. A empresa combina estratégia de marca e marketing de desempenho para alinhar o investimento em marketing com resultados de negócios mensuráveis para clientes na área de saúde corporativa.

Descrição

• Define, own, and continually refine the company's long-term marketing strategy and roadmap • Work collaboratively with the CEO to continually shape True North brand • Provide oversight and strategic direction for all digital marketing channels, including SEO/SEM, email marketing, social media, and content strategy • Lead the strategic vision for innovative and effective marketing campaigns across multiple channels • Champion a data-driven culture by advising on the utilization of data analytics, market research, and customer insights • Drive rigorous alignment between Marketing and Sales on external-facing communication • Stay ahead of industry trends, the competitive landscape, and emerging marketing technologies • Plan True North’s tradeshow footprint, and manage speaking submissions and networking • Advise sales leadership on leveraging and optimizing the Hubspot CRM for marketing impact reporting • Excellent ability to guide creative partners in development marketing collateral and write content as needed

🎯 Requisitos

• Bachelor’s degree in Marketing, Business Administration, or a related field. • 8+ years of progressive experience in marketing, with at least 5 years of senior-level experience with a focus on B2B marketing within the healthcare vertical. • Proven success in developing and leading strategic marketing functions that resulted in significant business growth, ideally in a B2B or agency environment. • Strong expertise in the full-funnel of marketing, from brand strategy to digital execution, with a focus on scalable systems. • Demonstrated experience in a consulting or fractional capacity, providing high-level strategic advisory and mentorship. • Exceptional analytical skills with a talent for interpreting complex business data and translating insights into clear, actionable executive strategies. • Exceptional communication, presentation, and negotiation skills, capable of influencing C-suite stakeholders. • A strategic thought leader with a passion for brand storytelling and a bias for action and results. • Proficient in leveraging marketing automation and CRM software for strategic oversight (HubSpot preferred).

🏖️ Benefícios

• Competitive health and welfare benefits including Medical, dental, vision, supplemental life insurance and discretionary 401k company match. • Unlimited PTO and sick time. • Flexible work schedules and 100% remote-work environment. • Engagement with a vibrant and dedicated team.