Senior CRM Marketing Manager

🕒 Outubro 22

🦌 Connecticut, Florida, +5 estados a mais – Remoto

🦌 Connecticut – Remote 🐊 Florida – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

⏰ Tempo Integral

🟠 Sênior

🏆 Sucesso do Cliente

👻 Score fantasma 11%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Trulieve

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 2016

🏥 Saúde

🍽️ Alimentos e Bebidas

⚕️ Seguro de Saúde

Healthcare • Food & Beverage • Healthcare Insurance

A Trulieve é uma organização de cannabis em rápida expansão, dedicada a ajudar pacientes a recuperar sua qualidade de vida através da maconha medicinal e recreativa. A empresa se orgulha da diversidade, responsabilidade social e inovação dentro da indústria de cannabis, e oferece diversas oportunidades de carreira nos setores corporativo, de produção e varejo.

Descrição

• Own the overall CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience • Define strategic guardrails for segmentation, testing, cadence, and channel mix • Own customer journey mapping, planning, and execution across acquisition, onboarding, engagement, loyalty, winback, reactivation, and retention • Build and own the CRM roadmap, including lifecycle initiatives, CDP capabilities, automations, testing plans, AI enhancements, and personalization use cases • Lead hyper-personalized customer experiences using customer data, behavioral signals, lifecycle triggers, and AI-powered decisioning • Manage, develop, coach, and prioritize work for Senior Digital Marketing Specialists • Ensure CRM operations are scalable, repeatable, resilient, and governed across markets • Own CRM platform health, administration standards, access, integrations, releases, feature adoption, documentation, and governance • Design and oversee processes for governance, QA, monitoring, incident response, documentation, and risk management • Manage CRM platform, agency, and technology vendors • Own offer decisioning strategy and operating model • Partner with loyalty, analytics, technology, merchandising, ecommerce, and operations on accurate and financially responsible offers • Lead CRM channels and ecosystem strategy across email, SMS/MMS, mobile push, in-app, web, app, paid-media audiences, and emerging channels • Monitor ecosystem changes and translate privacy, security, deliverability, consent, attribution, device, and platform changes into business and technical actions • Evaluate and adopt automation, predictive analytics, AI-assisted orchestration, and agentic workflows • Identify relevant enterprise customer, transaction, behavioral, digital, retail, loyalty, service, and operational data • Partner with data, analytics, engineering, technology, product, ecommerce, retail, compliance, and business owners to ensure CRM data readiness • Establish data-quality standards and escalation/remediation processes • Set CRM KPI, reporting, testing, and insights expectations • Translate performance trends into strategic recommendations for leadership • Serve as the primary CRM stakeholder for leadership and cross-functional teams • Represent CRM in roadmap planning, resourcing, acquisition planning, customer experience visioning, and go-to-market initiatives • Create cross-functional workflows and meeting cadences to track progress, resolve risks, document decisions, and report recommendations • Own CRM readiness and strategy for new markets and major launches • Lead adoption of platform features, AI enhancements, journey orchestration, predictive audiences, automation, and personalization • Manage acquisition-focused CRM initiatives connecting first-touch experiences to long-term lifecycle value

🎯 Requisitos

• Senior-level CRM marketing experience implied by the Senior CRM Marketing Manager role • Experience owning CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience • Experience with customer journey mapping, planning, and execution • Experience with segmentation, testing, cadence, channel mix, and advanced targeting • Experience managing and developing marketing specialists • Experience administering and governing CRM platforms, including access, integrations, releases, documentation, and feature adoption • Experience with process design, governance, QA, monitoring, incident response, and risk management • Experience managing CRM platforms, agencies, technology vendors, scopes, timelines, deliverables, service levels, budgets, and accountability • Knowledge of offer decisioning, eligibility, suppression, prioritization, arbitration, contact rules, testing, measurement, and governance • Expertise in email, SMS/MMS, mobile push, in-app, web, app, paid-media audiences, and emerging CRM channels • Knowledge of AI, privacy, security, deliverability, consent, attribution, and platform policy changes • Experience partnering with data, analytics, engineering, technology, product, ecommerce, retail, compliance, and business owners • Knowledge of data quality, identity resolution, consent, event definitions, taxonomy, suppression logic, deduplication, latency, reconciliation, and data pipelines • Experience establishing KPIs, reporting frameworks, testing frameworks, and strategic insights • Experience leading cross-functional and executive stakeholder alignment • Experience with market expansion, major launches, AI enhancements, journey orchestration, predictive audiences, automation, and personalization at scale • Location preference: remote on the East Coast in FL, PA, GA, OH, CT, WV, or MD

🏖️ Benefícios

• A comprehensive benefits package including paid time off • Remote work available for eligible locations

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