Senior Account Based Marketing Manager

🕒 Julho 1

🏄 California, Florida, +4 estados a mais – Remoto

🏄 California – Remote 🐊 Florida – Remote 🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $150.000 - $190.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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UiPath

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2005

🤖 Inteligência Artificial

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

A UiPath é uma plataforma líder de automação empresarial, especializada em Automação Robótica de Processos (RPA) e Inteligência Artificial (IA) para simplificar tarefas repetitivas e elevar a eficiência operacional. Ao aproveitar tecnologias avançadas de IA, a UiPath permite que empresas de diversos setores automatizem seus fluxos de trabalho, para que possam focar em iniciativas mais estratégicas. Suas soluções capacitam as organizações a aumentar a produtividade, reduzir custos e transformar processos de negócios por meio de automação inteligente.

Descrição

• Develop and execute comprehensive ABM strategies for tiered strategic accounts • Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts • Create personalized marketing campaigns that align with account-specific business objectives and buying journeys • Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments • Orchestrate integrated campaigns across email, social media, content, events, and advertising • Develop account-specific content and messaging that resonates with key stakeholders and decision-makers • Manage campaign budgets and optimize investments across channels for maximum ROI • Track and report on campaign performance, pipeline influence, and revenue impact • Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies • Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets • Partner with Marketing Operations to ensure proper tracking, attribution, and reporting • Establish KPIs and success metrics for ABM programs • Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments • Analyze campaign performance and provide actionable insights for continuous improvement • Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging • Report on pipeline generation, velocity, and revenue attribution

🎯 Requisitos

• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing • Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies • Deep understanding of ABM methodologies, tools, and best practices • Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense) • Strong analytical skills with ability to interpret data and translate insights into action • Excellent project management skills with ability to manage multiple campaigns simultaneously • Outstanding communication and presentation skills • Candidates must be authorized to work in the United States for this role

🏖️ Benefícios

• Offers Equity • $20 Bonus