Creative Strategist, DTC Brands

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🕒 Julho 27

🌐 Estados Unidos, Malásia, +3 outros países – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇲🇾 Malásia – Remoto 🇵🇭 Filipinas – Remoto 🇪🇸 Espanha – Remoto 🇦🇷 Argentina – Remoto

⏰ Tempo Integral

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🎨 Estrategista Criativo

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UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🛍️ Comércio Eletrônico

📣 Marketing

👥 B2C

eCommerce • Marketing • B2C

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata é uma operadora de marcas globais que desenvolve, lança e escala marcas de consumo que possui através de canais diretos ao consumidor (D2C) e marketplaces. A empresa enfatiza operações orientadas a desempenho, impulsionadas por inteligência artificial, e um motor criativo interno para produzir anúncios de alto desempenho e marketing de funil completo. A UMAEZ faz parcerias no desenvolvimento de produtos, mídia paga, otimização de conversão, retenção (email e SMS), produção de UGC e influenciadores, e atendimento e logística — posicionando-se como uma construtora e escaladora verticalmente integrada de marcas de consumo nos setores de fragrância, bem-estar, beleza e estilo de vida. Ela reporta métricas a nível de portfólio, como mais de $250 milhões de receita gerada, mais de 3 milhões de clientes ativos, e mais de 12 marcas em seu portfólio.

Descrição

• Developing 15–20 net-new concepts per week across video and image formats • Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences • Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market • Building concepts that are rooted in how American buyers think, what they respond to, and what's already saturated in the market • Writing compelling, high-converting direct-response scripts designed to hook cold US audiences and drive them to purchase • Producing clear, detailed briefs for editors and designers - tight enough that the execution team can move fast without ambiguity • Owning the creative pipeline for your assigned brands: research → ideation → scripting → post-launch performance analysis and iteration • Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs with the same conversion logic applied to each • Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution level • Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity • Feeding insights back to the wider team to continuously improve our creative playbook • Analyzing winners and losers weekly - documenting what worked, why it worked, and what to test next • Rapidly iterating winning concepts into multiple variations to validate and scale

🎯 Requisitos

• Proven direct-response experience > you've written scripts, hooks, or ad concepts that have run on Meta or TikTok (paid socials) • Strong copywriting skills across video and static formats > your writing pulls people in and keeps them moving toward a purchase • Deep understanding of consumer psychology, awareness stages, and what makes cold traffic convert in the target market • Obsessive researcher > you go beyond surface-level competitive intel and find angles other people miss • High output capacity, averaging 15–20 concepts a week, is the expectation, not the ceiling, and you can sustain it without the quality slipping • Instant No's• You don't have real experience in ad creative strategy or direct-response copywriting • You want to spend weeks polishing one campaign > this role requires speed, iteration, and high-quality output simultaneously • You struggle with volume, operational workflows, or fast feedback cycles • You're uncomfortable with the reality that most ads fail before one wins > failure is data, not a problem • You're balancing multiple jobs or clients > this requires full-time, dedicated ownership

🏖️ Benefícios

• Hands-on experience working on 7–8 figure brands with real paid media budgets behind them • Performance-based upside - base + commissions tied directly to winners and scaling impact • High ownership - your concepts directly influence spend, revenue, and growth • Rapid learning environment with proven frameworks, strong feedback loops, and high iteration cadence • Clear growth path to Lead Strategist or larger brand scope as you prove your output