Director, Performance Media Strategy

Vaga não está no LinkedIn

🕒 Julho 24

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $165.000 - $185.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Vericast

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

📣 Marketing

💸 Finanças

💳 Fintech

Marketing • Finance • Fintech

A Vericast é uma empresa focada em acelerar o desempenho de instituições financeiras. Por meio do uso de dados, inteligência artificial e estratégias inovadoras, a Vericast ajuda bancos e cooperativas de crédito a impulsionar o crescimento e aprimorar seu desempenho de marketing. A empresa oferece uma variedade de soluções, incluindo marketing digital, mala direta, soluções para cartões, soluções de cheques, insights para clientes e funcionários, e gestão de mudanças para clientes. A Vericast utiliza dados obtidos de forma responsável para engajar os consumidores de maneira eficaz, por isso muitas instituições financeiras confiam nela para resolver desafios de marketing. Sua expertise no setor financeiro é voltada para fornecer insights e soluções de crescimento, posicionando-a como líder em serviços de marketing financeiro.

Descrição

• Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels; • Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics; • Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance; • Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies; • Monitor campaign delivery and performance to proactively identify risks and opportunities. • Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution; • Establish clear goals, performance expectations, and development plans for team members; • Foster a culture of accountability, collaboration, innovation, and operational excellence; • Build scalable processes and workflows that support growth and efficiency across the media organization. • Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations; • Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements; • Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate; • Act as the escalation point for complex campaign, platform, or delivery issues. • Translate campaign results into actionable business insights and recommendations; • Identify patterns, trends, and learning opportunities across client portfolios; • Partner with Analytics teams to develop measurement frameworks and reporting enhancements; • Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities.

🎯 Requisitos

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required. • 10+ years of digital media, performance marketing, or marketing strategy experience. • 5+ years managing teams within a digital media, agency, or marketing organization. • Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation. • Experience managing large-scale media budgets and performance-based marketing programs. • Proven ability to lead high-performing teams and drive operational excellence. • Experience presenting strategic recommendations and performance results to senior leadership and clients. • Financial services or regulated-industry marketing experience preferred.

🏖️ Benefícios

• medical, dental and vision coverage • generous PTO allowance • life insurance • employee assistance • pet insurance