Growth Lead, PIMS

🕒 Dezembro 31, 2025

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Vetcove

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2015

📦 Logística

🏭 Manufatura

🍽️ Alimentos e Bebidas

Logistics • Manufacturing • Food & Beverage

Vetcove é uma plataforma de compras especificamente projetada para clínicas veterinárias, permitindo que elas consolidem e simplifiquem seus processos de pedido de vários fornecedores. A plataforma permite que os usuários comparem preços, verifiquem o estoque e gerenciem pedidos em uma única interface, reduzindo significativamente o tempo e o esforço gastos em tarefas de aquisição. Vetcove é gratuita para veterinários, com receita gerada a partir de empresas para apoiar suas operações. O serviço é confiável por mais de 19. 000 hospitais veterinários e fornece ferramentas para comparação de preços, revisão de histórico de pedidos e gestão de relações com fornecedores. O objetivo é simplificar e aprimorar a experiência de compra para práticas veterinárias, garantindo eficácia de custos e eficiência.

Descrição

• Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS • Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules • Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content • Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC • Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time • Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers • Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics • Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance • Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically • Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools

🎯 Requisitos

• 5+ years of experience in growth marketing, product marketing, or a related role • Expertise prompt engineering AI systems to produce consistent, reliable results. • Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems • Strong understanding of email marketing, customer journeys, and experimentation methodologies • A track record of identifying and executing creative growth hacks that drive measurable business impact • Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure • Ability to design flexible frameworks and guardrails rather than one-off campaigns • Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries • Data-informed but creatively driven, with a bias toward testing, learning, and iteration • Highly collaborative, with the ability to influence without direct authority • Self-motivated, adaptable, and energized by building new growth engines from scratch

🏖️ Benefícios

• 100% remote within the USA • Medical, Dental, and Vision Insurance • Automatic 401k contribution • Employee referral program • At home office set up • Bi-annual company retreats • Open vacation policy • Equity • Monthly team events