VP, Revenue Marketing

🕒 Setembro 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $268.000 - $335.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Webflow

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2013

☁️ SaaS

🌐 Web 3

🛍️ Comércio Eletrônico

💰 $120.000.000 Series C em 2022-03

SaaS • Web 3 • eCommerce

O Webflow é o caminho para projetar, construir e lançar sites poderosos visualmente — sem programação.

Descrição

• Lead Webflow’s Revenue Marketing organization and serve as marketing DRI for the revenue engine • Own marketing-sourced and influenced pipeline and iARR targets across sales-led and partner-led motions, with visibility into self-serve iARR • Own forecasting, budget allocation, and channel ROI • Balance demand creation and demand capture while monitoring CAC, payback, and Cost to Book by channel • Build and optimize the full funnel from lead through MQL/PQL, SAO, closed/won, upsell, and cross-sell • Own webflow.com performance as a primary pipeline channel, including conversion and channel optimization • Lead a multidisciplinary Revenue Marketing organization across demand generation, digital channel optimization, field marketing, partner marketing, and lifecycle • Build and scale a high-performing team aligned to sales-led and partner-led motions • Partner with Marketing leaders on integrated end-to-end campaigns • Collaborate with Sales leadership to prioritize segments and plays and orchestrate marketing, SDR/BDR, and AE activity • Build ABM/account-based plays for mid-market and enterprise • Create sales feedback loops informing messaging, offers, campaign strategy, and competitive positioning • Define partner-sourced pipeline targets and build co-marketing and enablement programs • Build partner tiering and activation models for technology/integration partners, agencies, and platforms • Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy • Partner with Customer Success and Product on lifecycle journeys improving time-to-value, expansion iARR, and multi-product attach • Operationalize customer proof in sales plays • Act as Customer Zero for Product by using Webflow internally, surfacing friction and unmet needs, and translating workflows into product and GTM requirements • Lead AI transformation of the Revenue Marketing team • Report to the Chief Marketing Officer

🎯 Requisitos

• 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR • Ability to synthesize a data diagnosis into a stated strategic thread and defend that thread • Track record of building trust and results with a new team quickly, specifically in the first 30 to 60 days • Ability to provide clear, sized instructions to direct reports rather than high-volume, ambiguous asks • Experience operating in a sales-led and partner-led model with visibility into self-serve iARR performance • Experience building integrated revenue plays from concept through enablement to measurement • Deep analytics and operating rigor, including attribution, forecasting, budget optimization, and experimentation discipline • Credibility with Sales, Partnerships, and Product • AI-native working style using AI to accelerate research and execution while applying independent judgment and synthesis • Curiosity and openness to growth, with proactive adoption of emerging technologies • Valid right-to-work authorization depending on country of employment

🏖️ Benefícios

• Every permanent Webflower receives equity (RSUs) • Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums • 12 weeks of paid parental leave for all parents • 6+ weeks of additional paid leave for birthing parents • Inclusive care for family planning, menopause, and midlife transitions • Flexible vacation • Paid holidays • Sabbatical program • Mental health resources, therapy and coaching • 401(k) with 100% employer match up to $6,000/year in the U.S. • Support for retirement savings globally • Localized monthly stipends for work and wellness expenses, including Wi-Fi and workouts • Annual WIN bonus program for all full-time, permanent, non-commission employees • Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their contract and country/state of employment