Lead, Marketing

🕒 Setembro 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $145.000 - $185.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Warner Music Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1920

📱 Mídia

💰 Post-IPO Debt em 2021-10

Media

A Warner Music Group é uma empresa global de música que forma um coletivo de criadores e entusiastas da música. A empresa está envolvida em música gravada, publicação musical e desenvolvimento de marcas de mídia. A Warner Music Group é dedicada a defender a individualidade de artistas e compositores, capacitando-os através de seus selos icônicos e marcas distintivas. Hospeda uma grande variedade de artistas e é conhecida por seu compromisso com a liberdade criativa e possibilidades ilimitadas na indústria musical.

Descrição

• Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution • Own product marketing across the Sureel stack and translate technical capabilities into value propositions, use cases, differentiation, and messaging for each customer segment • Create sales and executive materials, including pitches, case studies, demos, and collateral • Build targeted demand among qualified rights holders, AI companies, platforms, and ecosystem partners • Build communication channels and programs to educate, nurture, and activate key audiences • Lead thought leadership across Sureel and the AI rights and licensing landscape • Develop Sureel's brand and market positioning across audiences and channels • Own event and industry presence, including conferences, forums, working groups, and communities • Turn pilots, integrations, partner outcomes, research, and product data into proof points and case studies • Track market narratives around AI rights and licensing and refine Sureel's positioning • Support leadership on announcements, conferences, and PR with Warner Music Group brand and communications teams • Manage agency, influencer, and creative partners within brand and budget • Create repeatable marketing systems, including templates, timelines, budgets, and measurement processes • Oversee demo videos and other creative work communicating Sureel's products and value • Handle confidential and proprietary information with discretion and integrity • Report to Co-President Aileen Crowley and partner with product, commercial, and client functions

🎯 Requisitos

• Deep experience in marketing, product marketing, category creation, or communications across music, media, enterprise technology, or infrastructure • Experience owning marketing for a brand or platform from strategy through execution and measuring results • Understanding of the music industry and how artists, labels, publishers, and platforms communicate • Ability to work with data and financial detail and manage a detailed marketing budget • Strong storytelling ability, including making complex technical concepts clear, relevant, and engaging • Ability to build trust, exercise judgment around voice and messaging, and know when to escalate • Clear written and verbal communication skills • Ability to remain calm in a fast-moving environment • Interest in music, media, and AI • Experience as a first or early marketing hire building functions and processes from scratch • Experience marketing to artists, labels, publishers, B2B platforms, or infrastructure companies • Track record of building awareness and adoption in a focused B2B, technology, or industry ecosystem • Experience running email marketing programs • Active involvement in AI and music discussions • Experience marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products involving multiple senior stakeholders • Experience translating technical standards, policy developments, research, or emerging industry frameworks into market narratives