Retention and Lifecycle Manager

Vaga não está no LinkedIn

🕒 Maio 28

🐊 Florida – Remoto

🐊 Florida – Remote

💵 $130.000 - $155.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

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WM Partners, LP

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🤝 B2B

💸 Finanças

🧘 Bem-estar

B2B • Finance • Wellness

A WM Partners, LP é uma empresa de private equity focada em investir em marcas de saúde e bem-estar. Com mais de US$ 1,1 bilhão investido no setor, a empresa está comprometida em construir marcas icônicas que melhorem a vida das pessoas e contribuam positivamente para a sociedade. A WM Partners oferece expertise estratégica e operacional para empresas de mercado intermediário inferior, aproveitando mais de 340 anos de experiência empresarial e de investimento combinada. A empresa prioriza diversidade, sustentabilidade, investimentos responsáveis e engajamento comunitário, posicionando-se como um parceiro de confiança no setor de saúde e bem-estar.

Descrição

• Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc.. • Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements • Identify key gaps and improvement opportunities and build the initiative roadmap • Prioritize goals and initiatives effectively to focus on the most impactful opportunities • Ensure initiatives and outcomes are aligned with overall company goals and targets • Develop an impactful Email / SMS strategy including KPIs, goals, and priorities • Define the end-to-end customer communication strategy (e.g., onboarding, retention, replenishment, up/cross-sell, win back, re-engagement, cart-abandonment, reminders) • Manage the Email and SMS team to deliver high quality campaign / flow development and execution in Klaviyo • Define segments and build personalized journeys that deliver incremental performance • Use data driven insights to improve performance and communicate key insights, results, and priorities effectively to the leadership team • Collaborate effectively with the Brand / Creative teams to develop high quality briefs and output align with both performance brand objectives • Proactively track market best practices, new AI capabilities & tools, and industry trends to deliver best in class outcomes • Balance promotional, educational, product-focused, and lifecycle messaging to drive revenue while protecting customer trust. • Streamline workflows, briefing, reporting, QA, and lifecycle operations for speed, accuracy, and scale. • Develop a high impact subscription, loyalty, and post purchase strategy to drive effective financial and customer outcomes • Manage the retention team on CRM execution for subscription touchpoints, including subscriber messaging, add-ons, cancellation prevention, churn reduction, and retention. • Support loyalty and rewards communications, repeat-purchase nudges, customer education, and winback opportunities. • Build product-specific education journeys that reinforce product value, usage, routines, and reasons to continue. • Develop segmentation and A/B testing strategies across audiences, subject lines, send timing, offers, creative, messaging, and automated journeys. • Analyze weekly performance across email, SMS, automated flows, subscription touchpoints, and lifecycle campaigns. • Track key metrics including revenue, conversion, click rate, open rate, unsubscribe rate, repeat purchase, subscription conversion, churn signals, deliverability, and LTV. • Build an effective measurement and incrementality testing capability and collaborate closely with acquisition to ensure full-funnel alignment • Partner with Analytics and Finance to connect CRM activity to customer behavior, retention outcomes, revenue, and business performance. • Lead the customer support team to support overall customers and business goals (including marketing and operations priorities) • Build a AI enabled function that balances customer outcomes, compliance requirements, and business priorities in an impactful and cost effective manner

🎯 Requisitos

• 5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles. • Proven success managing multi-channel lifecycle programs. • Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics. • Experience with subscription, loyalty, or repeat-purchase business models • Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools. • Experience managing campaign calendars, creative briefs, QA processes, launch timelines, and post-campaign reporting. • Strong attention to detail and ability to ensure customer-facing communications are polished, accurate, compliant, and on-brand. • Ability to operate strategically and tactically in a lean, fast-moving environment. • Experience in CPG, supplements, wellness, health, beauty, or DTC e-commerce. • People management or team lead experience.

🏖️ Benefícios

• Comprehensive Health Benefits • Generous Paid Time Off and Holidays • Paid Parental Leave (primary & non-primary) • Short-term and Long-term disability • 401K + Match • ClassPass membership • Flexible working options • Team Events • Product Discounts