Director, Paid Social

🕒 Julho 10

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $140.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Wpromote

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2001

📣 Marketing

Marketing

A Wpromote é uma agência de marketing digital que se concentra em transformar negócios por meio de estratégias de marketing inovadoras. Eles fornecem uma ampla gama de serviços, incluindo mídia paga, SEO, marketing de conteúdo, mídias sociais e marketing de influenciadores. A Wpromote aproveita a tecnologia proprietária e insights baseados em dados para otimizar o crescimento dos negócios e o desempenho de marketing. Sua abordagem é ágil e focada em resultados, enfatizando o planejamento estratégico, a otimização da taxa de conversão e a inteligência de negócios. A Wpromote visa ajudar as empresas a liberarem seus dados e preverem oportunidades futuras, trabalhando com líderes de categoria e startups para superar a concorrência através de soluções criativas. A agência é reconhecida por sua abordagem inovadora e impacto na rentabilidade dos clientes, destacando a importância do uso de dados e do planejamento estratégico de marketing.

Descrição

• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling • Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations • Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis • Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets • Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X • Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns • Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning • Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth • Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching • Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling • Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models • Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability • Supporting new business pitches, audits, and account growth opportunities when aligned to business needs

🎯 Requisitos

• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership • Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X • Experience managing six- to seven-figure monthly paid media budgets • A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals • Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement • Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks • Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure • History of managing and developing direct reports, including coaching, feedback, performance management, and career development • Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams • Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it • Excellent verbal, written, presentation, and storytelling skills • Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy.

🏖️ Benefícios

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!