Senior Manager, ABM – Integrated Campaigns

🕒 Julho 28

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 13%

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Zafran Security

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🔐 Segurança

Security

A Zafran Security é uma empresa focada em segurança. As únicas informações fornecidas são o conteúdo da folha de estilo/CSS do site, sem detalhes explícitos de produto, serviço ou setor. Com base no nome da empresa, é provável que ela opere no ramo de segurança (por exemplo, segurança física, cibersegurança ou consultoria em segurança), mas o foco específico não pode ser determinado a partir dos dados disponíveis. Devido à evidência limitada, esta descrição permanece conservadora e recomenda a obtenção de materiais de clarificação (texto do site, páginas de produtos ou visão geral da empresa) para refinar a categorização.

Descrição

• Own ABM from the ground up: 1:1 programs for your most strategic targets, 1:few cluster plays for high-potential segments, and scaled 1:many motions where volume matters. • Work shoulder-to-shoulder with Sales and Sales Ops to define which accounts matter most, how they're tiered, and what a coordinated go-after looks like. • Map buying groups, identify the stakeholders who matter, and build engagement sequences that speak to each of them differently. • Turn account intelligence (intent signals, firmographic data, behavioral triggers) into personalization campaigns. • Build vertical-specific ABM plays for high-priority industries like Financial Services, Healthcare, Manufacturing, etc where buying dynamics, compliance mandates, and threat profiles differ materially. • Build reusable ABM playbooks and campaign blueprints to scale the programs. • Measure what moves: account penetration, pipeline influence, deal velocity, expansion signals. • Own the full campaign calendar including, planning infrastructure, cross-functional briefs, timelines, and keeping everyone on the same page. • Build campaign strategies from the segment up: who we're going after, why now, what message, which channels, what we need to see to call it working. • Connect every campaign back to an ABM motion or sales play so the buyer experience feels cohesive, not random. • Spot whitespace. If there's a segment or vertical we should be in but aren't, you'll find it and make the case. • Build and launch campaigns yourself in HubSpot: workflows, nurture journeys, landing pages, email sequences, the whole thing. • Run paid media, retargeting, social, content syndication, webinars, and event programs in a coordinated way, not in silos. • A/B test constantly. Iterate weekly. Don't wait for the quarterly review to fix what isn't working. • Keep your finger on the analytics, dashboards, intent data, pipeline reports and translate what you see into clear recommendations for leadership. • Partner with Sales Enablement on the materials and outreach sequences that sit alongside your campaigns. • Own budget allocation, vendor, contractors and channels with a clear ROI lens.

🎯 Requisitos

• 6–8 years in B2B marketing with a serious track record in ABM and integrated campaign leadership. • Prior experience in a cybersecurity company or marketing to security and IT buyers is a plus. • Experience running executive engagement programs targeting CISOs: roundtables, private dinners, advisory boards, or EBC programs • Deep understanding of enterprise security buying groups, including CISO, VP Security, Security Architect, IT Director, and Procurement personas and the complex, compliance-driven evaluation cycles common in cybersecurity procurement. • Proficiency in Salesforce, HubSpot and major ABM platforms. You've built campaigns in them, not just reported from them. • Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, building dashboards, defining metrics, and making decisions based on data. • Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined. • Ability to travel up <10% as business needs require

🏖️ Benefícios

• flexible PTO • health insurance plans (medical, dental, vision) • monthly stipend for phone and internet • 401k • flexible spending account • home office stipend