Paid Search Manager

🕒 Setembro 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Zeta Global

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

📦 Logística

✈️ Turismo

💰 Post-IPO Debt em 2024-09

Consulting • Logistics • Travel

A Zeta Global é uma nuvem de marketing impulsionada por IA que aproveita a IA proprietária e trilhões de sinais de consumidores para adquirir, crescer e reter clientes de maneira mais eficiente. A Zeta Marketing Platform (ZMP) oferece um conjunto abrangente de ferramentas, incluindo gerenciamento de dados, plataformas de dados de clientes (CDP), provedores de serviço de e-mail (ESP) e processamento de sinal digital (DSP), para criar experiências personalizadas para clientes e melhorar os resultados de marketing. A Zeta enfatiza o marketing omnichannel, inteligência de cliente e estratégias de marketing orientadas por dados, fazendo parceria com marcas, agências e editoras em todo o mundo para acelerar o crescimento e o engajamento da marca. Sua plataforma é projetada para enfrentar desafios complexos de marketing com soluções para aquisição, crescimento e retenção de clientes por meio de IA preditiva e dados de consumidores acionáveis.

Descrição

• Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps • Identify opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings • Lead day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and aligning campaign delivery to KPIs • Manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360 • Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity • Drive optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings • Collaborate with internal teams to align campaign execution with client objectives • Manage daily tasks using the team’s project management platform • Deliver weekly performance narratives, monthly and quarterly business recaps, and recommendations • Translate performance data into actionable insights and surface risks and opportunities • Maintain accurate, consistent, and timely reporting across assigned accounts

🎯 Requisitos

• 4+ years of relevant paid search experience • Hands-on experience managing large monthly campaign budgets and complex paid search account structures • Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations • Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes • Preferred but not required: Experience with Google Shopping, Demand Gen, and Performance Max • Preferred but not required: Experience with Microsoft Ads, SA360, and Google Analytics

🏖️ Benefícios

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts • Virtual Wellness Classes • Pet Insurance

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