Head of Demand Generation

October 28

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360Learning

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Education • Productivity • SaaS

360Learning is a company that provides an online learning platform designed to facilitate collaborative learning in organizations. Their platform focuses on empowering L&D professionals to drive culture and learning initiatives through the use of social and collaborative tools. 360Learning aims to improve employee engagement and productivity by promoting a learning culture.

201 - 500 employees

Founded 2013

📚 Education

⚡ Productivity

☁️ SaaS

💰 $200M Private Equity Round on 2021-10

📋 Description

• Own pipeline creation for the US market to speed up 360Learning’s growth. • Collaborate with our North American Paid Marketing Manager to create your 1st marketing experiments on paid channels • Upskill on how to manage our remarketing campaigns • Own the North American Demand Gen budget • Be accountable for achieving our North American SQL targets (Sales Qualified Leads) • Work closely with the North American Paid Media Manager on allocating budget across channels • Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints • Partner with North American BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLs • Be the North American Sales team point of contact for all marketing-related questions • Collaborate with the rest of the North American marketing team (Paid Media Manager, Copywriter, Event manager, Product Marketing team, Brand team) to create more ambitious & complex campaigns • Unlock new acquisition channels to scale demand generation in North America • Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry • Convert the learnings from your marketing experiments into strategic insights to build the North America marketing roadmap

🎯 Requirements

• Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team • Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge them • Good command of marketing automation tools (Marketo, Hubspot) and Salesforce • Data-focus: you start with numbers. You’re driven by performance. • Attention to detail: you know how to launch a campaign without a glitch and catch every typo • Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks • Autonomy and Project Management: you’re a problem solver who knows how to conduct projects on your own. • Written communication: your written communication is structured and crystal-clear • Experience with ABM campaigns is a plus • Enthusiasm for our culture explained here: https://bit.ly/Convexity_360L

🏖️ Benefits

• Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈 • Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚 • Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠 • Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝 • Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍 • Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻‍💻🏆