Social Media Marketing Manager

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7-Eleven

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1927

🛒 Retail

👥 B2C

🛍️ eCommerce

💰 $3M Funding Round - 7-Eleven on 2023-07

Retail • B2C • eCommerce

7-Eleven is a global convenience store chain operating thousands of small-format retail locations that sell ready-to-eat food, snacks, beverages (including Slurpee and Big Gulp), grocery items, and fuel. The company offers loyalty and mobile services (7REWARDS, 7-Eleven Wallet, 7NOW delivery, mobile checkout, fuel savings) and operates via corporate and franchise models, serving consumers through in-store purchases, delivery, and digital promotions.

📋 Description

• Develop and implement social media channel strategies that support 7-Eleven’s strategic business objectives to drive traffic and increase conversions instore and across online channels, including organic social, paid social, content creator and influencer strategy. • Manage the execution and analysis of all social media campaigns leveraging data-driven insights to enhance engagement and impact. • Maintain monthly social media content calendars. • Provide guidance on boosting and ad management, ensuring proper execution and alignment with customer campaigns. • Ensure content creator and influencer content aligns with brand values and campaign goals. • Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn). • Responsible for measuring success of social media channels and accountable for achieving KPI performance metrics and regularly reporting to leadership. • Manage social media marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels. • Responsible for social media community management strategy, including developing and maintaining protocols, monitoring, and responding with a timely response rate. • Collaborative mindset, fostering a supportive environment focused on growth, innovation and continuous improvement. • Partners cross-functionally with Marketing & Communications and US teams to grow our social media platforms. • Stay informed on evolving social media trends, processes and technologies to recommend innovative ideas and achieve efficiencies. • Manage and coach direct report in executing social media strategy and content management across multiple social media channels.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business or related field. • Minimum of 5+ years’ experience in social media marketing, preferably in retail, convenience or QSR industry. • Proven experience in developing and executing successful social media campaigns that have driven online sales, customer acquisition and member loyalty. • Expertise in influencer management and community management is an asset. • Proficiency with monitoring and reporting on digital performance metrics. • Experience managing budgets and resources effectively. • Results-driven, and highly organized, with ability to manage multiple projects simultaneously. • Excellent project management skills and ability to mobilize, often within tight timelines. • Exceptional written and verbal communication skills, with the ability to lead presentations. • Cooperative and collaborative with the ability to forge strong internal and external relationships. • Ability to solve problems both independently and as part of a team through a structured approach.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities