Product Marketing Manager

🕒 August 11

🇺🇸 United States – Remote

💵 $99.6k - $149.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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8x8

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

💰 $121.9M Post-IPO Equity on 2022-01

Consulting • Marketing • Logistics

8x8 is a comprehensive platform and partner designed to enhance customer experience (CX) by unifying business communications and interaction data. Trusted by over 3 million business users, 8x8 provides solutions such as contact centers, unified communications, and no-code APIs to address complex communication challenges. By integrating artificial intelligence into their platform, 8x8 helps businesses connect teams and customers, gain insights, and drive impactful results. The platform aims to modernize operations, mitigate risks, and build customer loyalty, offering a seamless and efficient experience for enterprises.

📋 Description

• Define market requirements, market sizing, and differentiated positioning for the Workforce Engagement Management category • Conduct customer research, competitive intelligence, and gather Sales and Customer Success feedback • Build and own launch plans, value propositions, competitive narratives, and demo flows for feature releases and campaigns • Drive on-time, on-brand execution across teams • Partner with Product to shape roadmap trade-offs and prioritization using market evidence and customer insights • Represent the customer in strategic product conversations • Enable Sales and Customer Success with pitches, battle cards, objection-handling frameworks, and playbooks • Co-develop and launch partner product integrations with internal teams and external partners • Own go-to-market narrative and enablement for co-marketed solutions • Drive data-driven demand generation and campaign management • Develop, execute, and optimize campaigns and content across the buyer journey • Track performance against KPIs and refine campaigns based on insights • Develop pricing strategy, packaging recommendations, and financial modeling for the WEM segment • Validate assumptions through customer and sales feedback • Mentor and guide associate-level product marketers on research, positioning, and launch execution

🎯 Requirements

• 3–6 years of B2B product marketing experience • Demonstrated ownership of a feature, product, or segment launch with measurable business results • Experience with both sales-led growth (SLG) and product-led growth (PLG) motions • Experience in contact center, customer experience, or ERP environments is a plus • Curiosity about workforce engagement, WEM buyer personas, use cases, operational workflows, and competitive positioning • Competence in pricing strategy, value proposition design, storytelling, basic financial modeling, and BI dashboards • Ability to build a business case and track leading indicators • Strategic research skills including customer interviews, competitive analysis, market segmentation, and TAM sizing • Strong communication and influence across functions • Ability to present to executives, translate between Product and Sales, and build trust with cross-functional partners • Project and program management skills, including owning timelines, tracking dependencies, and driving execution to completion • Outcome-oriented and metrics-driven approach • Ability to balance strategic insight with detailed execution • Ability to work influentially across Product, Sales, and Growth • Intellectual curiosity and willingness to challenge assumptions based on evidence • Ability to take end-to-end ownership, solve problems independently, flag risks early, and escalate when needed • Ability to mentor peers and junior team members and share knowledge openly

🏖️ Benefits

• Discretionary merit increases, bonus and/or stock may be available for certain roles • Sales variable compensation incentives may be available for certain roles • Reasonable accommodation for individuals with disabilities