Lead Generation Marketing Specialist

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A & A Customs Brokers

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1979

📦 Logistics

💼 Consulting

📋 Compliance

Logistics • Consulting • Compliance

A & A Customs Brokers is a licensed customs brokerage and trade compliance firm serving businesses importing and exporting between Canada and the United States. With over 46 years of experience, the company provides customs brokerage (Canada and US), CARM management and onboarding, trade consulting, duty drawback, export documentation, permits and advance rulings, valuation and tariff classification, audits & appeals, and international logistics support. A & A focuses on helping B2B clients in diverse sectors (food & beverage, machinery, lumber, retail, automotive, pharmaceuticals and more) navigate regulatory requirements and streamline cross-border shipments.

📋 Description

• Design and execute targeted outreach campaigns in HubSpot through email, LinkedIn, phone, and other outreach channels • Introduce the A & A solution and identify the right buyers within the target market • Identify key decision-makers and buying committees • Conduct needs analyses to uncover prospect pain points and connect them to A & A's service offerings • Build and cultivate prospect relationships through consistent follow-up • Partner with the Sales Leader to grow the pipeline and meet quarterly revenue goals • Assign promising leads to BDRs and Account Executives • Recommend and test new customer acquisition channels • Prepare and analyze sales pipeline reports, dashboards, and campaign performance • Follow up on inbound leads and research potential prospects • Continuously improve lead quality, conversion rates, and campaign ROI • Centralize lead generation, campaign execution, reporting, automation, and sales operations within HubSpot

🎯 Requirements

• 1–3 years' experience in lead generation and marketing • Marketing diploma or Bachelor's degree preferred • Demonstrated ability to meet and/or exceed sales and activity quotas • Excellent written and verbal communication skills • Self-starter who thrives on reaching decision-makers and building relationships • Proficiency with HubSpot CRM, workflows, and email campaigns • Proficiency with Google Workspace • Experience setting up email campaigns and marketing programs • Experience supporting a B2B sales organization, preferably in Sales Operations, Marketing, or Demand Generation • Familiarity with prospecting tools such as LinkedIn Sales Navigator and ZoomInfo is an asset

🏖️ Benefits

• Work from home • Collaborative, professional team that genuinely supports each other • Workplace that values innovation, fresh ideas, and client success • RRSP/401k programs • Tuition reimbursement • Professional development opportunities