Director of Corporate – Growth Marketing

October 30

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Abacus Insights

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Healthcare Insurance • SaaS • Data Management

Abacus Insights is a leader in health plan data solutions that empowers healthcare payers by providing usable and interoperable data. The company offers a comprehensive suite of data solutions designed to address complex government mandates and improve payer readiness. Abacus Insights' platform is capable of consolidating and normalizing diverse data sources into comprehensive patient records, ensuring data accuracy, and facilitating timely data updates. Their solutions support multiple use cases, including risk adjustment, clinical data exchange, cost management, and performance reporting. With a focus on technology and healthcare, Abacus Insights helps payers manage costs and improve member experiences through enhanced data management capabilities.

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Develop the corporate marketing strategy to support sales goals and revenue targets • Define the demand generation framework across campaigns, digital, content, and events • Prioritize marketing investments and channels for highest ROI • Partner with sales leadership to ensure alignment on pipeline targets and market priorities • Oversee outbound campaigns (newsletters, nurture, ABM) to generate qualified opportunities • Support SEO and content strategy to build sustained inbound pipeline • Set social media and paid campaign strategy to expand market reach • Define metrics, dashboards, and reporting to measure pipeline influence and optimize programs • Maintain visual brand standards across corporate overview decks and high-level sales decks • Oversee press releases, paid media deliverables, and bylines to elevate Abacus’s presence in the market • Build and maintain visual brand standards • Oversee website design and conversion to maximize lead capture • Direct HubSpot operations: campaigns, workflows, lists, CTAs, lead routing, and reporting • Ensure integrations across HubSpot, Google tools, website, and social platforms support accurate attribution and ROI measurement • Own Google Tag Manage as a strategic tool for marketing performance and attribution • Build and scale a high-performing corporate marketing function • Mentor and develop junior team members • Drive cross-functional alignment with Product Marketing to connect corporate

🎯 Requirements

• 8+ years in B2B marketing • Proven ability to design and oversee marketing strategies that deliver measurable pipeline growth • Experience leading corporate communications, demand gen, and digital marketing functions • Expertise in HubSpot, Google Tag Manager, and integrated campaign management • Strong leadership, communication, and storytelling skills • Experience in healthcare, SaaS, or data technology preferred

🏖️ Benefits

• Equal Opportunity Employer • Diverse teams and perspectives are valued