Director, Product Marketing

🕒 May 20

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

☁️ SaaS

📚 Education

🏢 Enterprise

💰 $59M Private Equity Round - Absorb LMS on 2017-09

SaaS • Education • Enterprise

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Lead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytelling. • Own product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurement. • Build deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM priorities. • Define pricing and packaging strategies that reflect customer value and unlock new revenue motions. • Design and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutions. • Build the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proof. • Partner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolution. • Measure enablement effectiveness through win rates, ramp time, deal velocity, and competitive performance. • Define and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing markets. • Partner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategy. • Lead cross-functional GTM planning for major launches, market expansions, and strategic bets. • Translate market signals into GTM decisions and inform the long-range plan. • Manage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM asset. • Partner with the designer to raise the bar on campaigns, sales collateral, web, social, and event presence while operationalizing design and developing AI workflows to improve efficiency. • Champion design-as-strategy, making sure how we show up in market is as strong as what we say. • Lead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learning. • Identify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurement. • Be a visible advocate for the broader AI transformation across the company — modeling new ways of working and helping teammates adopt them.

🎯 Requirements

• 8+ years of B2B SaaS product marketing experience, with 3+ years leading and developing high-performing teams. • Demonstrated experience marketing AI-powered products and articulating AI value to enterprise buyers and economic decision-makers. • Hands-on experience applying AI tools (LLMs, AI-powered research, content, and enablement platforms) to transform how a marketing organization works. • Track record of leading successful product launches that drove measurable pipeline and revenue impact. • Strong GTM strategy chops across segmentation, ICP development, pricing and packaging, and channel strategy. • Experience building and scaling enablement programs across multiple GTM functions (Sales, CS, Partnerships). • Outstanding storytelling and narrative-building skills across executive, technical, and customer audiences. • Experience managing creative talent and partnering with designers to elevate the work. • Bachelor's degree or equivalent experience; MBA, technical background, or category-creation experience a plus. • Experience in L&D, HR tech, or the learning industry is a strong plus.

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs