Senior Manager, Content & Search Marketing

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Private Equity Round - Absorb LMS on 2017-09

Consulting • Marketing • Healthcare

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Lead a team of content marketers, copywriters, and SEO specialists • Own search strategy and execution across SEO and AI answer engines • Create, maintain, and optimize AI workflows for research, content production, and measurement • Define voice, tone, and editorial standards • Own content across the full customer journey, including campaign creative, thought leadership, articles, and landing pages • Audit, refresh, retire, and rebuild published pages • Measure visibility across search and AI answer engines and use performance and demand data to improve results • Oversee content distribution across web, social, paid ads, creative campaigns, and external platforms • Monitor changes in search and answer engines and buyer research behavior

🎯 Requirements

• 8+ years in content marketing, search marketing, copywriting, creative strategy, or a combination, including team leadership experience • Exceptional storytelling and editorial skills • Understanding of how Google and LLMs such as ChatGPT find, evaluate, and cite sources • Data-driven approach to content priorities, messaging, and business impact reporting • Experience building AI workflows without sacrificing quality • Understanding of AI tool limitations and when human judgment is required • Strong leadership skills and experience managing direct reports • Ability to articulate a vision and gain support from peers, leadership, and external partners • Strong project management and organizational skills • History of executing content programs at scale • Experience in B2B, SaaS, or technology is helpful • Must be legally eligible to work in the country applied to without sponsorship • Successful candidates are subject to pre-employment background screening, including a criminal record check

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive health and wellness benefits • Retirement savings programs • Eligibility for two different bonus plans • Generous time off • Comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance • Monthly Flex Allowance • Career growth and internal mobility • Employee-driven DE&I programs