Off-Page SEO Manager

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Black & White Zebra

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📚 Education

📱 Media

B2B • Education • Media

Black & White Zebra is a company that creates content to simplify the complexities of the modern workplace. They focus on empowering individuals by enabling them to showcase their expertise, improve their skills, and build connections. The company offers a multi-property portfolio of influential online brands that provide community memberships, products, and strategic partnerships. This helps professionals gain the knowledge, networks, and tools they need for success. Recognized for their growth and workplace excellence, Black & White Zebra combines the agility of a startup with the creativity of an agency. They emphasize collaboration and innovation within their diverse team.

📋 Description

• Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization • Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets • Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning the recipient lists, outreach, embed tracking, and reporting for each campaign • Evaluate external link partnership platforms and provide recommendations on long-term partnership strategy • Track and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources • Grow the contribution of earned and owned acquisition channels over time

🎯 Requirements

• 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline • Strong relationship-building instincts — comfortable initiating and nurturing recurring partnerships with external stakeholders (editors, SEO managers, site owners, agencies) over time, not just one-off transactional outreach • Working understanding of what makes a link valuable (relevance, authority, placement) versus low-quality or risky • Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms) • A self-directed, experimental approach — able to propose an idea, test it, and iterate without heavy oversight • Strong organization and reporting instincts — you naturally track what's working, what isn't, and why • Experience specifically with vendor/paid-link program management (nice to have) • Familiarity with link-swap or marketplace platforms (nice to have) • Experience building or promoting "linkable assets" (calculators, tools, badge/award campaigns) as a growth channel (nice to have) • Background in B2B media, SaaS, or content-driven organizations (nice to have)

🏖️ Benefits

• discretionary bonus • comprehensive benefits package