Actable
11 - 50 employees
☁️ SaaS
SaaS • Data
Actable is a customer data accelerator that specializes in organizing, activating, and analyzing first-party customer data to drive enterprise value. The company offers comprehensive solutions in tech and data strategy, data engineering, marketing analytics, and platform integrations, leveraging expertise in Google Cloud services and AI-driven customer insights. They serve a wide range of industries, including consumer packaged goods, publishing, and financial services, enabling them to maximize the value of their customer data strategies. Actable helps enterprises transform their customer data into actionable insights for improved marketing, customer experiences, and business outcomes.
Solutions Consultant, MarTech
Job not on LinkedIn
🕒 April 1
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Actable
11 - 50 employees
☁️ SaaS
SaaS • Data
Actable is a customer data accelerator that specializes in organizing, activating, and analyzing first-party customer data to drive enterprise value. The company offers comprehensive solutions in tech and data strategy, data engineering, marketing analytics, and platform integrations, leveraging expertise in Google Cloud services and AI-driven customer insights. They serve a wide range of industries, including consumer packaged goods, publishing, and financial services, enabling them to maximize the value of their customer data strategies. Actable helps enterprises transform their customer data into actionable insights for improved marketing, customer experiences, and business outcomes.
📋 Description
• Lead the delivery of day-to-day client engagements • Develop and clarify client business objectives / requirements • Understand and simplify complex data environments into easy-to-understand themes and visualizations • Recommend 1st party data-driven marketing strategies to senior client stakeholders (Director level and above) • Build audiences from first party data in a wide variety of tools using Boolean logic and a detailed understanding of client data • Deploy audiences into client marketing channels such as Facebook, Google Ads, Email providers, websites, and more • Drive ROI on our clients’ investments in marketing technologies • Ensure clients’ business objectives are met • Make recommendations on reporting to show progress with client 1st party data initiatives • Produce documentation – client-facing & internal that helps Actable to scale as a business by fostering great client relationships
🎯 Requirements
• 4-7 years experience in digital marketing services • Consulting or marketing technology professional services experience highly desired • Cross-functional team leadership • Ability to turn customer data into marketing action and understand how to measure it • Experience with one or more CDPs including but not limited to Lytics, Segment Personas, mParticle, AgilOne, Simon Data, Blueshift, Zeta Global, Salesforce, and Adobe • Experience in more than one digital marketing channel: site personalization, email, digital advertising (SEM, display, programmatic), and mobile app development • Interaction with stakeholders across marketing, engineering, and analytics • Reporting in Google Analytics • Outstanding communication skills • Must be able to accommodate overnight travel up to 20% of the time
🏖️ Benefits
• medical / dental / vision benefits
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