Director of Programmatic Sales – DSPs, Digital Agencies

🕒 August 21

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Adams Outdoor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1983

📣 Marketing

📱 Media

💰 Private Equity Round on 2021-09

Marketing • Advertising • Media

Adams Outdoor is a company that emphasizes hyperlocal marketing strategies, focusing on collaboration and innovative thinking to amplify community voices. They believe in empowering individuals and communities through creative advertising approaches, aiming to make a significant impact in local markets.

📋 Description

• Own new business development across the omni-channel DSP and digital-only agency landscape • Build and work a target list of 150–200 omni-channel DSPs and digital-only agencies • Generate net-new programmatic revenue through proactive outreach, platform partnerships, and in-market presence • Educate buying teams on Adams' programmatic inventory, deal types, and measurement capabilities • Build and nurture relationships with platform and DSP partner teams • Craft proposals and pitch materials translating Adams' footprint and data into compelling budget-winning stories • Partner with Ad Ops on deal curation, PMP setup, creative specifications, and campaign troubleshooting • Maintain a clean, current CRM pipeline and report on activity, forecast, and market signals • Represent Adams Outdoor at industry events, platform meetups, and trade shows • Serve as Adams Outdoor's programmatic sales expert • Support the National Agency team in developing programmatic opportunities within the traditional out-of-home media agency landscape • Work with Marketing to refine sales materials and the programmatic story for DSP and digital agency buyers • Work with digital and programmatic operations to support digital buyers' connectivity and data requirements

🎯 Requirements

• 3–5 years of sales experience at a DSP, SSP, or programmatic media company • Real fluency across platforms such as Vistar, The Trade Desk, DV360, and Amazon DSP • Genuine hunter mentality; comfortable building pipeline from scratch and closing without a long runway of inbound leads • Working knowledge of attribution and measurement • Ability to tell a data story that moves a buyer • Prior OOH or DOOH experience is a strong plus, but not a dealbreaker • Sharp written and verbal communication • Organized, self-directed, and comfortable owning your calendar and numbers • Must be eligible to work in the United States of America • Must participate in pre-employment drug testing if state law permits • Must participate in a background check screening process • Comfortable providing professional references upon request

🏖️ Benefits

• Resources and inventory of the largest independent operator in the category • Speed and autonomy of a team still building its programmatic playbook