ADWEEK
B2B • B2C • Media
ADWEEK is the leading source of news and insight serving the brand marketing ecosystem. It encompasses a wide array of marketing topics including brand marketing, performance marketing, social marketing, creativity, and media. Through various events, webinars, and professional development opportunities, ADWEEK aims to empower marketers and businesses with the knowledge and resources needed to succeed in the ever-evolving landscape of advertising and branding.
51 - 200 employees
Founded 1979
🤝 B2B
👥 B2C
📱 Media
Head of PPC – Strategy
Job not on LinkedIn
November 21
ADWEEK
B2B • B2C • Media
ADWEEK is the leading source of news and insight serving the brand marketing ecosystem. It encompasses a wide array of marketing topics including brand marketing, performance marketing, social marketing, creativity, and media. Through various events, webinars, and professional development opportunities, ADWEEK aims to empower marketers and businesses with the knowledge and resources needed to succeed in the ever-evolving landscape of advertising and branding.
51 - 200 employees
Founded 1979
🤝 B2B
👥 B2C
📱 Media
📋 Description
• Define and execute the department's strategy, goals, and standards. • Lead, mentor, and develop a high-performance team of senior PPC specialists. • Design, document, and enforce our standardized, B2B-tech focused playbooks. • Create, manage, and improve service quality through a Quality Assurance framework. • Collaborate closely with our Engineering and Data & Analytics departments. • Proactively lead research and testing on new platforms and strategies. • Serve as the final point of escalation for senior client relationships.
🎯 Requirements
• Proven experience managing, mentoring, and developing a team of senior paid media specialists, ideally in an agency environment. • Deep, hands-on mastery of the main B2B ad platforms (Google Ads, LinkedIn Ads, Microsoft Ads). • A track record of creating, documenting, and implementing standardized processes, playbooks, and QA frameworks. • Strong business awareness, with experience managing a department's budget, profitability, and resource utilization. • Strong interest in marketing technology, data, and automation. • Excellent communication and client management skills.
🏖️ Benefits
• A Sustainable Culture. We are serious about maintaining a sustainable, high-performance culture. • Focus on High-Impact Work. We prioritize automation to eliminate low-value, repetitive tasks. • Build Something Proprietary. This is not just a management role. • A Senior-Only Team. You will lead and collaborate with a team of experienced, senior-level professionals. • Direct Business Impact. You will have clear ownership of your department.
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