Senior Product Marketing Manager

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $105k - $120k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AEM

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚡ Energy

🌾 Agriculture

🏛️ Government

Energy • Agriculture • Government

AEM is a global leader in environmental insights and solutions, specializing in severe weather risk management, flood risk management, and wildfire risk management. The company provides advanced monitoring systems, sensors, and data collection technology to assist various industries in preparing for and responding to extreme weather events. AEM Elements™ 360 is their resilient platform that helps manage natural hazard risks efficiently. Their solutions serve a wide range of industries including agriculture, aviation, energy utilities, federal and national governments, and more, helping them safeguard communities, infrastructure, and entire industries from weather-related disruptions.

📋 Description

• Develop and maintain positioning and messaging frameworks across AEM's product portfolio • Translate technical capabilities into buyer-relevant value propositions • Ensure positioning holds up in competitive sales cycles and reflects buyer decision-making • Own competitive intelligence as an ongoing discipline • Monitor competitor positioning, product developments, and go-to-market moves across the environmental monitoring industry • Synthesize findings into usable briefs and enable sales with current, credible differentiation • Build and maintain the sales enablement library, including battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides • Ensure field teams have current, on-message materials reflecting product positioning and competitive reality • Work with sales leadership to identify and close enablement gaps • Plan and execute product and feature launches end to end • Coordinate across Product, Sales, and Marketing for impactful launches • Train and prepare sales and support teams for new product introductions • Contribute to thought leadership through bylines, speaking abstracts, white papers, and campaign messaging • Help define AEM's differentiating market narrative • Provide messaging and copy support across web, campaigns, press releases, and partner communications • Serve as a positioning and content resource for the broader marketing team • Report to the VP of Marketing

🎯 Requirements

• Bachelor's degree required • MBA or equivalent experience is a plus • 8 or more years of total experience, with at least 4 years in B2B product marketing • Experience preferably at a company selling data, software, or technology products • Experience in the environmental monitoring, weather, geospatial, or adjacent data or technology sector strongly preferred • Demonstrated ability to develop positioning frameworks, messaging hierarchies, and value propositions that hold up in competitive sales cycles • Strong analytical skills • Comfortable working with market data, win/loss analysis, and usage metrics to drive decisions • Proven track record of producing sales enablement materials that field teams actually use • Skilled communicator across executive presentations, customer-facing copy, internal briefs, and long-form thought leadership • Practical, active fluency with AI tools applied to research, content development, competitive analysis, and workflow automation • Able to articulate where and why AI adds genuine leverage • Must be eligible to work in Canada without company sponsorship, now or in the future, for employment-based work authorization