Brand Marketing Manager

🕒 August 19

🇨🇦 Canada – Remote

💵 $133k - $183k / year

⏰ Full Time

🟠 Senior

🔴 Lead

💃 Brand Manager

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Affirm

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns • Translate business goals, audience insight, and brand strategy into briefs and recommendations • Lead brief development for partner campaigns across Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms • Advise teams on tradeoffs and complex decisions and review creative execution • Set campaign go-to-market strategy and investment priorities • Coordinate Brand Operations timelines and workflow and channel budget allocation • Define campaign learnings and turn them into reusable frameworks and standards • Own brand measurement and reporting with paid and analyst teams • Maintain the brand health tracker and hold execution partners accountable to briefs • Provide leadership with recurring reporting on performance and required changes

🎯 Requirements

• 8-10 years in brand marketing, integrated marketing, or a closely related discipline • Experience managing full campaigns from strategy to launch • Ideally, experience at both agency and in-house teams • Ability to partner effectively and produce strong creative work • Experience briefing and running creative work on strategy, on budget, and on time • Track record of building brand awareness, equity, and differentiation through data and consumer insight • Ability to evaluate performance against business KPIs • Ability to operate in a complex, matrixed marketing organization • Ability to build alignment across cross-functional partners through influence • Ability to use data to develop and articulate a clear point of view • Bonus: experience extending campaigns to global markets • Bonus: experience in fintech, financial services, or another trust-sensitive category

🏖️ Benefits

• Monthly stipends for health, wellness and tech spending • 100% subsidized medical coverage for employees and dependents • Dental and vision coverage for employees and dependents • Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family forming expenses • Competitive vacation and holiday schedules • Employee stock purchase plan enabling discounted Affirm shares • Reasonable accommodations during the hiring process