GTM Strategy, Operations Lead

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Affirm

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Own the go-to-market for a product line or segment end to end, including rollout design, enablement, and adoption targets • Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals • Navigate executive rationale, customer value propositions, and field representative reasons to believe for launches • Build and maintain field materials, processes, and playbooks • Gather field feedback and turn it into recommendations for Product Marketing • Analyze performance data to identify stalled launches and flag risks early

🎯 Requirements

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment • Track record of owning a go-to-market motion or product line end to end, from rollout through adoption, within a defined scope • Experience turning vague instructions into solutions that resonate with stakeholders and customers • Cross-functional experience with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing • Ability to translate product and pricing strategy into practical, field-ready execution • Ability to use adoption and performance data to determine next steps • Clear, action-oriented writing and speaking • Ability to work effectively in ambiguity and move quickly without waiting for an approach • Familiarity with merchant, payments, or fintech ecosystems is a must-have

🏖️ Benefits

• Monthly stipends for health, wellness, and tech spending • 100% subsidized medical coverage • Dental and vision coverage for you and your dependents • Health care coverage with all premiums covered for all levels of coverage for you and your dependents • Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family forming expenses • Competitive vacation and holiday schedules • Employee stock purchase plan enabling employees to buy shares of Affirm at a discount • Reasonable accommodations during the hiring process