Platform Marketing Lead

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $89k - $139k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Affirm

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels • Identify appropriate marketing channels for each opportunity and build integrated campaigns • Use performance data to improve campaign results • Work with platform partners and cross-functional Affirm teams to translate merchant insights and business goals into programs • Own channel strategy and execution for defined platform marketing programs • Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels • Build campaign briefs, content, partner toolkits, presentations, and performance recaps • Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence from idea to launch • Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements • Analyze performance and recommend where to invest, optimize, test, or stop • Learn different platform partners’ business models, audiences, and operating styles • Manage multiple programs and make priority and capacity tradeoffs • Turn successful campaigns into reusable playbooks, templates, and channel practices

🎯 Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing • Experience selecting and managing multiple marketing channels against a defined business objective • Track record measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes • Strong analytical judgment, including decision-making with incomplete attribution or performance data • Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports • Strong project management across multiple concurrent workstreams • Ability to learn new products, audiences, and business models quickly • Clear recommendations, personal ownership, and willingness to handle execution details • Strong cross-functional communication and stakeholder management

🏖️ Benefits

• Monthly stipends for health, wellness, and tech spending • 100% subsidized medical coverage for employees and dependents • Dental and vision coverage for employees and dependents • Flexible time off • Generous holiday calendars • Employee stock purchase plan (ESPP) allowing employees to buy Affirm stock at a discount • Remote-first flexibility • In-person onboarding experience • Inclusive interview process and accommodations for candidates with disabilities