Demand Generation Manager

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AgencyAnalytics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

🤝 B2B

SaaS • Marketing • B2B

AgencyAnalytics is a software platform designed for marketing agencies to automate their client reporting. It offers a suite of tools including custom dashboards, automated reports, and over 80 integrations with popular marketing and analytics platforms. With its white-labeling capabilities, agencies can brand the reports as their own. The platform aims to improve efficiency and client satisfaction by centralizing marketing data and providing AI-driven insights. AgencyAnalytics is trusted by over 7,000 agencies worldwide for its ease of use and comprehensive features.

📋 Description

• Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream. • Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide. • Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand. • Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time. • Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture. • Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning. • Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.

🎯 Requirements

• 4+ years in B2B SaaS demand generation, content distribution, or growth, with clear ownership of audience and demand creation programs. • A point of view on motion ownership versus channel ownership, backed by real examples. • Ability to turn content into demand through distribution, not just publish it. • Experience owning partnerships, associations, sponsorships, or community programs that contributed to audience and pipeline growth. • Capability to write sharp briefs and comfortably delegate paid execution to a Performance Marketing Specialist. • Ability to work under guidance of a senior player-coach, without needing to control every aspect of the motion. • Comfort in being measured on lagging indicators like branded search lift and engaged audience growth. • Adaptable to operate with ambiguity and turn objectives into actionable plans.

🏖️ Benefits

• Stock options and variable compensation • 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!) • Comprehensive benefits from day one, plus an annual HSA/WSA spending account • RRSP matching to support your future • Annual learning and development budget, plus a book budget • Parental leave top-ups • & many more!!