Manager, Tours and Events

🕒 September 1

🇺🇸 United States – Remote

💵 $60k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 7%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Active Interest Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

🤝 B2B

🛍️ eCommerce

Media • B2B • eCommerce

Active Interest Media is one of the world’s largest enthusiast media companies, producing a variety of consumer and trade media including magazines, websites, TV shows, and events that reach millions globally in 85 countries. Their diverse portfolio includes publications such as Anglers Journal, Popular Woodworking, and Writer’s Digest, and they also operate B2B platforms and retail events through their Home Group and Marine Group divisions. Active Interest Media aims to deliver trustworthy information and services that inspire and engage their customers in their passions.

📋 Description

• Drive consumer demand and ticket sales across Active Interest Media's portfolio of approximately 15 tours and events annually • Develop and execute marketing campaigns that convert awareness into registrations • Own marketing, audience growth, ticket sales, and revenue goals • Manage campaigns across multiple events at different stages of their sales cycles • Identify conversion opportunities and develop new ways to reach prospective attendees • Execute email campaigns including prospecting, launches, early-bird promotions, deadline or price-increase campaigns, spotlights, last-chance pushes, final registration drives, nurturing, and remarketing • Lead outreach and promotional efforts to communities, organizations, partners, influencers, industry groups, clubs, and other relevant audiences • Manage and optimize paid media campaigns across search, social, display, and retargeting • Analyze performance data and implement campaign changes to improve results

🎯 Requirements

• Own ticket and tour sales goals across approximately 15 annual events and tours • Develop and execute marketing plans designed to meet or exceed registration and revenue targets • Proactively identify opportunities to increase ticket sales and adjust campaign strategy based on registration pace, performance, audience behavior, and remaining inventory • Develop and execute email marketing campaigns throughout the event lifecycle • Lead direct outreach and promotional efforts to relevant communities, organizations, partners, influencers, industry groups, clubs, and other audiences • Manage and optimize paid media campaigns across search, social, display, and retargeting channels • Monitor performance regularly and use performance data to improve audience targeting, messaging, offers, pricing, landing pages, and campaign timing

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