Direct Response Copywriter, Women’s Health

🕒 August 4

🇨🇦 Canada – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 28%

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Logo of AlgaeCal Inc.

AlgaeCal Inc.

51 - 200 employees

Founded unknown

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

AlgaeCal Inc. is a company specializing in natural calcium and bone health supplements. Their unique plant-based, multi-nutrient formulas are clinically supported to not only stop bone loss but also increase bone density. AlgaeCal's products are marketed as being more effective than traditional calcium supplements due to their natural ingredients derived from marine algae. The company offers a range of supplements such as AlgaeCal Plus, Strontium Boost, and Omega-3 products, all aimed at improving and maintaining bone health. They emphasize sustainability and back their products with a money-back guarantee based on their clinical efficacy. AlgaeCal Inc. is committed to using natural, sustainable sources to enhance bone density and overall bone health.

📋 Description

• Write high-performing, conversion-focused copy across ads, emails, sales pages, social, video scripts, blogs, and other channels • Turn clinical studies, customer insights, product USPs, and briefs into clear, accurate, persuasive copy • Write hooks, leads, headlines, subject lines, bullets, offers, calls-to-action, and sales arguments • Research clinical studies and translate ingredients, doses, mechanisms, and results into compelling product stories • Analyze performance metrics and identify what worked, what did not, and what to test next • Adapt tone, format, pace, and depth across full-funnel channels while maintaining consistent messaging and brand voice • Find fresh angles through customer reviews, testimonials, research papers, competitor funnels, product details, and customer objections • Produce both short- and long-form copy, including ad hooks, descriptions, emails, sales pages, and VSL-style scripts • Research customer insights from reviews, surveys, testimonials, comments, competitor pages, sales calls, and clinical studies • Create SEO, AEO, and GEO content that answers questions clearly and remains warm and human • Ensure health copy is truthful, sourced, compliant, accurate, and trustworthy • Edit copy for typos, transitions, unsupported claims, phrasing, context, and clarity • Use AI tools for research, ideation, outlining, variations, and speed while providing strategy, judgment, empathy, and final polish • Collaborate with marketers, designers, video editors, stakeholders, and other writers; incorporate feedback and revise work • Manage multiple projects, revisions, research, feedback, and deadlines while communicating blockers early • Write customer-centered copy that addresses women’s concerns, beliefs, fears, needs, and trust • Submit a resume, cover letter, and writing sample, including quantifiable achievements and sample results where available

🎯 Requirements

• 3–5 years of proven copywriting experience • Proven portfolio of conversion-focused ads, emails, landing pages, and sales pages • Strong direct response copywriting skills, including hooks, leads, headlines, subject lines, bullets, offers, calls-to-action, and sales arguments • Ability to turn product features into customer benefits • Ability to research clinical studies and communicate scientific information clearly, accurately, and persuasively • Performance-driven approach using CTR, CVR, CPA, open rate, click rate, rankings, traffic, and revenue metrics • Full-funnel writing ability across ads, emails, sales pages, video scripts, organic posts, and blogs • Ability to write both short- and long-form copy, including 6,000-word sales pages and VSL-style scripts • Portfolio demonstrating copy that drove clicks, purchases, bookings, views, downloads, subscriptions, or other actions • Strong customer-insight research skills using reviews, surveys, testimonials, comments, competitor pages, sales calls, and clinical studies • Experience writing SEO, AEO, or GEO content • Understanding of health-industry compliance, claims, sourcing, and accuracy • Detail-oriented editing skills • Comfortable using AI tools for research, ideation, outlining, variation, and speed • Collaborative and receptive to feedback • Organization and ability to manage multiple projects, deadlines, revisions, research, and feedback • Genuine curiosity and empathy toward women’s health customers • Strong direct response fundamentals, excellent research ability, clean writing, emotional intelligence, and desire to improve • Ecommerce experience is desirable; supplement or women’s health experience is advantageous • Humble, hungry, and people-smart qualities required by AlgaeCal • Submit a resume, cover letter, and relevant writing sample; include sample results if available

🏖️ Benefits

• A generous healthcare package • Monthly team events and activities • Flexible Stat Holidays with the option to bank days for later use • Weekly team lunches if you work from our Vancouver office • Incredible dog-friendly Yaletown office one block from SkyTrain • Remote working is okay with us too • Above-market pay for the right person • Prompt response expected for applications

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